Remote Product Marketing Copywriter for AI World Models

Runway; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Runway is seeking a copywriter focused on product marketing to sit at the intersection of product marketing and in-product experience. You will own copy across landing pages, lifecycle emails, ads, feature launches, onboarding flows, and in-product messaging, reporting to the Creative Director of Product Marketing.

Your work will shape how users discover, understand, and adopt Runway’s products, writing copy that converts on landing pages, onboarding text, and engagement emails while

Qualifications

• 4 years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company.
• A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns.
• Strong instinct for conversion‑oriented writing — you think in terms of clarity, action, and outcomes.
• Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy.
• Comfort working with data — you can look at test results, funnel metrics and engagement data and know what to write next.
• Experience partnering with product, design, and growth teams in a fast‑moving environment.
• Ability to context‑switch across multiple launches and workstreams without losing quality.
• Experience in AI, creative tools, or developer‑adjacent products is a strong plus.

Responsibilities

• Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion.
• Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs.
• Write lifecycle and product emails — launches, re‑engagement, onboarding sequences, and feature adoption.
• Own the narrative for launch videos and short‑form product films, writing scripts and refining drafts.
• Partner with product marketing on positioning, messaging frameworks, and go‑to‑market copy for new releases.
• Collaborate with design and product teams to shape the in‑product writing experience.
• Write and iterate on A/B test variants across landing pages, emails, and ads.
• Translate complex, technical product capabilities into clear, compelling language for diverse audiences.
• Maintain consistency in product voice and terminology across all touchpoints.

Skills

Product copywriting

Growth marketing

In-product writing

Data-driven writing

Cross-functional collaboration

Job description

Runway is seeking a copywriter focused on product marketing to sit at the intersection of product marketing and in-product experience. You will own copy across landing pages, lifecycle emails, ads, feature launches, onboarding flows, and in-product messaging, reporting to the Creative Director of Product Marketing.

Your work will shape how users discover, understand, and adopt Runway’s products, writing copy that converts on landing pages, onboarding text, and engagement emails while