Ag Sales Account Manager

TRULAND Equipment; Coldwater (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) plan with company contributions

Paid Time Off (PTO) and Paid Holidays

Company-paid short-term disability

Life Insurance

Job summary

TRULAND Equipment is seeking an Account Manager in Coldwater, Ohio to build and maintain relationships with key customer accounts. This role involves selling new and used equipment while providing exceptional customer service.

Ideal candidates will have over 5 years of equipment sales experience and a strong understanding of agronomic practices and trends. Benefits include competitive wages, health insurance, and a 401(k) plan with contributions.

Qualifications

• 5+ years of equipment sales experience.
• High attention to detail.
• Valid driver's license required.

Responsibilities

• Manage key customer account relationships.
• Meet or exceed sales volume goals.
• Coordinate dealership team to deliver value.

Skills

Equipment sales experience

Customer service skills

Excellent communication skills

Negotiation skills

Organizational skills

Attention to detail

Education

High School Diploma or equivalent

Bachelor’s degree in Ag Business (preferred)

Tools

Microsoft Office

CRM systems

Job description

Purpose: The Account Manager is responsible for building and maintaining relationships with key customer accounts and selling new and used equipment and other services. Key customer accounts are those customer segments that have a significant impact on the dealer business. These accounts are developed and maintained with the dealer through a trusted advisor.

Responsibilities

• Manages key customer account relationships to provide a differentiated customer experience.
• Proactively assesses, clarifies, validates, and communicates key customer account needs on an ongoing basis.
• Provides value to key customer accounts by developing solutions that save time, reduce risk, and increase profits.
• Develop a contact plan that meets the individual needs of the key customer accounts.
• Meet or exceed sales volume goals and sales objectives on assigned key customer accounts.
• Influences customer trade cycles and appraises current and future needs.
• Updates and retains relevant customer account information, such as equipment and operational information in the customer relationship management system (CRM).
• Engages with dealership personnel (IS Team, Parts, Service, Admin) to promote resources such as John Deere Operations Center, and TRUConnect, ensuring customer expectations are met or exceeded.
• Represents the dealership for the sale of all equipment, aftermarket, and technology-based products and services to assigned customer accounts, following a defined sales process.
• Understand and maintain knowledge for evaluating used equipment (trade‑ins), following the TRULAND used equipment process.
• Maintains product knowledge of all equipment and services available to customer accounts.
• Maintains knowledge of financing and risk management options to assist customers with securing the purchase of a solution.
• Maintains and communicates knowledge of customer account operational requirements, both agronomic/turf industry and/or business goals.
• Monitors and timely communicates any competitive activity to management.
• Plans, coordinates, and effectively executes equipment field demonstrations, including demo survey registration completion.
• Coordinates dealership team (Integrated Solutions Dept and Aftermarket Support) to manage and deliver the highest levels of value to key customer accounts.
• Attend applicable sales and operational training events and seminars, both internal and external to the dealership.
• Maintain assigned company vehicles and equipment when applicable.
• Assist in product support functions during peak seasons.
• Track customer interaction on Excel spreadsheet or CRM database.
• Assist with inter-store transfers and requests.

Experience, Education, Skills, and Knowledge

• 5+ years of equipment sales experience.
• High School Diploma or equivalent work experience required; bachelor’s degree in a relevant field (such as Ag Business) preferred.
• Extensive knowledge of John Deere and competitive equipment as well as technology trends/advancements.
• In-depth knowledge of farming and agronomic practices and trends, including knowledge of key customer account agronomic operations.
• Business, financial, and logistical management knowledge.
• Ability to work flexible and extended hours.
• Ability to use standard desktop applications such as Microsoft Office and internet functions as well as dealer business systems.
• Willingness and ability to work flexible and extended hours and weekends.
• Self‑starter.
• High attention to detail.
• Excellent verbal and written communication skill set.
• Exceptional customer service skills with the ability to articulate through a phone call or email.
• Good organizational skills and the ability to multitask.
• Strong listening and interpersonal skills.
• Proven sales skills with ability to read customers and close the sale quickly.
• Ability to negotiate a sales deal when an offer is being made.
• Valid driver's license required.
• Driving record that meets Employer's insurance company requirements.

Benefits

• Competitive bi-weekly wages
• Health, dental, and vision insurance
• 401(k) plan with company contributions
• Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Paid Time Off (PTO) and Paid Holidays
• Company-paid short-term disability
• Life Insurance
• Team member discounts
• Access to additional voluntary insurance plans
• Employee Assistance Program (AEP)
• Company-provided uniforms