Ag Channel Partners Territory Manager - FL Only

Wilbur-Ellis Company; Florida; Hybrid; USD 105,000 - 147,000; Full time

Benefits offered by this job

Annual discretionary bonus

Health, dental, vision

401(k) with employer match

Paid vacation & holidays

Job summary

Wilbur-Ellis Company, a leader in agricultural products, is seeking a Field-based Territory Manager in Florida to drive demand and growth across distributors, retailers, dealers, and growers. You will support sales efforts, deliver product positioning, and provide pricing guidance with data-driven insights.

Responsibilities include developing sales materials, running meetings with partners, and implementing pricing strategies while leveraging agronomic knowledge and CRM tools.

Qualifications

• 5+ years of sales experience.
• Ability to develop and implement marketing programs.
• Experience managing a sales portfolio and executing a written business plan.
• Experience with product forecasts and pricing principles/margin generation.
• Strong plant nutrition background and agronomic knowledge.
• Experience selling value-added nutrition products is preferred.

Responsibilities

• Create and maintain product sales support materials with Marketing teams.
• Generate demand for branded products across distributors, retailers, applicators, and dealers.
• Grow an established book of business and improve margins for branded products.
• Conduct sales team, dealer, and grower product meetings.
• Provide pricing guidance to channel partners’ customers.
• Communicate product introductions and updates to the organization within the geography.
• Ensure processes are efficient and well-documented.

Skills

Sales experience

Marketing program development

Portfolio management

Pricing & margins

Plant nutrition background

Agronomy knowledge

Data analytics

CRM proficiency

MS 365 / digital tools

AI tools awareness

Tools

CRM software

Microsoft 365

AI tools

Job description

Investing in You, join a 100-year-old, family-owned leader in Ag - and grow with us! Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

Role Overview

The Agriculture Channel Partners Territory Manager drives demand and growth by supporting sales efforts, delivering product positioning, and providing pricing guidance across distributors, retailers, dealers, and growers. In this role, you’ll develop and maintain product support materials and execute sales, dealer, and grower meetings while ensuring efficient processes and effective communication throughout the assigned geography. Success in this role requires strong agronomic and plant nutrition expertise, proven sales experience, and the ability to influence channel partners through data-driven insights, forecasting, and strategic marketing collaboration.

A Sample of What You’ll Do in This Role

• Create and maintain product sales support materials for customers in partnership with the Branded Products and Strategic Marketing teams.
• Generate demand for Wilbur-Ellis branded products with Regional Distributors, Independent Retailers, Applicators, and Seed Dealers.
• Grow an established book of business and position branded products to drive higher margins.
• Conduct sales team, dealer, and grower product meetings.
• Provide pricing guidance to channel partners’ customers on branded products.
• Communicate branded product introductions, updates, positioning, and support materials to all levels of the organization within the assigned geography.
• Ensure processes are managed for maximum efficiency.

What You Bring to the Role

• 5 years of sales experience
• Ability to support the development and implementation of internal and external marketing programs
• Experience managing a sales portfolio and executing a written business plan
• Experience working with product forecasts and a basic understanding of pricing principles and margin generation
• Strong plant nutrition background with a solid understanding of the fertilizer business
• Understanding of research trials and the value of data
• Strong agronomic background required, with experience selling value-added nutrition products preferred
• Experience scouting crops and making recommendations preferred

Your Digital & Technology Capabilities

• Ability to leverage data analytics and digital reporting tools to support forecasting, demand generation, pricing decisions, and business planning
• Proficiency with CRM, Microsoft 365, and digital collaboration tools to manage customer relationships, communicate product updates, and support cross-functional teams
• Comfort adopting emerging technologies, including AI-powered tools such as Microsoft Copilot and workflow automation solutions, to improve productivity and decision-making

What Makes You a Great Fit

• You have demonstrated direction-setting around regional forecasting processes
• You’re skilled in providing sales coaching and motivation
• You have proven leadership ability, including building relationships with cross-functional team members
• You have excellent written, verbal, and presentation communication skills
• You’re a self-starter with strong time management skills and the ability to prioritize
• You bring creative and critical thinking skills
• You enjoy a field-based role and are willing to travel up to 50%

Compensation and Benefits

In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $104,900 - $146,920. Note that salary may vary based on location, skills, and experience.

This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/

Our Commitment to Diversity & Inclusion

Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.

Wilbur-Ellis is a company you can be proud to call your employer

Wilbur-Ellis markets and distributes agricultural products, animal feed specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.

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