Aftermarket Sales Representative

Colonial Group; Linden, Northern (NJ, KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Colonial Group in Linden, NJ seeks an outside sales professional to drive aftermarket revenue for parts, service, and maintenance offerings. You will develop growth plans, prospect new customers weekly, and nurture existing relationships using CRM tools to capture sales potential.

The role emphasizes strong communication, organization, and closing skills, with a requirement for a valid driver’s license and a track record in dealership environments.

Qualifications

• High school diploma or equivalent (required).
• Bachelor’s degree in Sales Management, Business, or Marketing preferred.
• Proven experience in building relationships with and increasing sales to customers’ local/branch level management.
• At least 2 years’ experience in the industry / dealership environment.
• At least 2 years' experience doing outside sales.
• Valid state driver's license and clean driving record required.

Responsibilities

• Implement sales strategies for all aftermarket products to achieve revenue growth and gross profit targets.
• Promote and sell all makes, parts, and service offerings.
• Develop and maintain growth strategies for products and services.
• Prospect 10–15 new customers weekly while maintaining current relationships.
• Record daily interactions and potential sales in the CRM; monitor regional actions and results.
• Collaborate with marketing to create campaigns and promotional material.

Skills

Excellent communication

Interpersonal skills

Organizational skills

Time management

Independent work

Team collaboration

Negotiation skills

Closing skills

Resilience under rejection

Education

High school diploma or equivalent

Bachelor’s degree in Sales Management, Business, or Marketing

Tools

CRM software

Job description

Key Duties and Responsibilities:

• Implement sales strategies for and sell all Aftermarket products and offerings, to include but not limited to, Parts, Service, Contract Maintenance to achieve revenue growth, market share growth, and gross profit targets.
• Promote and sell “All Makes” and proprietary Parts and Service
• Develop, implement, and maintain comprehensive account specific growth strategies for all products and services offered
• Prospect new customers (target 10-15/week) while maintaining current relationships
• Actively listen to discover and find solutions to current and prospective needs
• Create efficient daily customer visit schedule with average target of 12 customers daily
• Utilize network CRM to actively record information about daily customer transactions & interactions, customer sales potential (specific to parts and service) regional actions and events, success & failures, and what sales techniques have proven effective/ineffective.
• Continuously focus on enhancing your skills and capability to better help customers by participating in requisite training programs
• Collaborate with the marketing team to create promotional material and campaigns.
• Stay up on industry trends and competitive offerings.
• Gather and share information from customers and other dealers to help Allegiance to better serve our customers and grow market share.

What skills do you need to make an impact in this role:

• Excellent communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Ability to work independently and as part of a team.
• Proficiency in using CRM software and other sales tools.
• Strong negotiation and closing skills.
• Able to bring on customers new to our network from previous book of business / relationships
• Able to focus on tasks at hand (discipline / execution)
• Able to handle disruptions to daily schedule and routine (agility)
• Able to handle rejection, to be resilient and persistent for the goal at hand
• Strong communication skills with customers, Allegiance employees, and vendors
• Professional attitude, know how to interact with everyone from janitor to dealer principle, whether towards a customer or network
• Professional appearance (Polo, Button Up, Khaki’s, safe shoes)

Education, Experience, & Licensing Requirements:

• High school diploma or equivalent (required).
• Bachelor’s degree in Sales Management, Business, or Marketing (preferred)
• Proven experience in building relationships with and increasing sales to customers’ local/branch level management.
• At least 2 years’ experience in the industry / dealership environment
• At least 2 years' experience doing outside sales.
• Valid state driver's license is required
• Must maintain a clean driving record