Aftermarket Sales Representative

Colonial Group; Galeville (NY); On-site; USD 55,000 - 85,000; Full time

Job summary

Colonial Group seeks a results-driven sales professional to implement aftermarket sales strategies across Parts, Service, and Contract Maintenance. You will develop growth plans for key accounts, prospect 10–15 new customers weekly while nurturing existing relationships, and use CRM to track opportunities and outcomes.

You will collaborate with marketing, stay informed on industry trends, and participate in trainings to enhance skills and drive market share for Allegiance offerings.

Qualifications

• Must have strong communication and interpersonal skills.

Responsibilities

• Implement sales strategies for Aftermarket products to achieve revenue and profit targets.

Skills

Communication

Organization

Independence

CRM proficiency

Negotiation & closing

New business development

Task focus

Adaptability

Professional demeanor

Relationship building

Education

High school diploma

Bachelor’s degree in Sales/Business/Marketing

Dealership/industry experience

Driver's license

Tools

CRM software

Job description

Key Duties and Responsibilities:

• Implement sales strategies for and sell all Aftermarket products and offerings, to include but not limited to, Parts, Service, Contract Maintenance to achieve revenue growth, market share growth, and gross profit targets.
• Promote and sell “All Makes” and proprietary Parts and Service
• Develop, implement, and maintain comprehensive account specific growth strategies for all products and services offered
• Prospect new customers (target 10-15/week) while maintaining current relationships
• Actively listen to discover and find solutions to current and prospective needs
• Create efficient daily customer visit schedule with average target of 12 customers daily
• Utilize network CRM to actively record information about daily customer transactions & interactions, customer sales potential (specific to parts and service) regional actions and events, success & failures, and what sales techniques have proven effective/ineffective.
• Continuously focus on enhancing your skills and capability to better help customers by participating in requisite training programs
• Collaborate with the marketing team to create promotional material and campaigns.
• Stay up on industry trends and competitive offerings.
• Gather and share information from customers and other dealers to help Allegiance to better serve our customers and grow market share.

What skills do you need to make an impact in this role:

• Excellent communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Ability to work independently and as part of a team.
• Proficiency in using CRM software and other sales tools.
• Strong negotiation and closing skills.
• Able to bring on customers new to our network from previous book of business / relationships
• Able to focus on tasks at hand (discipline / execution)
• Able to handle disruptions to daily schedule and routine (agility)
• Able to handle rejection, to be resilient and persistent for the goal at hand
• Strong communication skills with customers, Allegiance employees, and vendors
• Professional attitude, know how to interact with everyone from janitor to dealer principle, whether towards a customer or network
• Professional appearance (Polo, Button Up, Khaki’s, safe shoes)

Education, Experience, & Licensing Requirements:

• High school diploma or equivalent (required).
• Bachelor’s degree in Sales Management, Business, or Marketing (preferred)
• Proven experience in building relationships with and increasing sales to customers’ local/branch level management.
• At least 2 years’ experience in the industry / dealership environment
• At least 2 years' experience doing outside sales.
• Valid state driver's license is required
• Must maintain a clean driving record