Aftermarket Digital Consultant

Caterpillar Inc.; Cary (AR); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account

Flexible Spending Accounts

Career Development

Incentive bonus

Parental leave

Tuition Reimbursement

Job summary

Caterpillar Inc. in Cary, NC is hiring an Aftermarket Digital Consultant to lead the aftermarket digital experience strategy for the Building Construction Products division.

You will work cross-functionally to design a customer-back journey across Caterpillar’s digital platforms after purchase. The role emphasizes translating customer needs into digital capabilities, partnering with Cat Digital, and measuring success to inform roadmaps.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.
• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or related role.
• Experience translating customer, business, and technical requirements into digital product capabilities and roadmaps.
• Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.
• Strong analytical skills with experience leveraging customer insights, behavioral data, market trends, and performance metrics to drive decisions.
• Experience managing or influencing digital product initiatives across multiple stakeholder groups.
• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.
• Proven ability to prioritize competing demands and operate effectively in a fast-paced, matrixed environment.

Responsibilities

• Define post-purchase digital experience for Building Construction Product customers within Caterpillar’s digital platforms in accordance with the division’s strategic objectives.
• Document capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the online post-purchase experience.
• Analyzemarket trends,user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.
• Ensure alignment of project goals with key stakeholders and strategic development partners.
• Monitor and review effectiveness of digital product capabilities and new-feature launches and recommend elements to scale at a regional or global level.
• Define Prioritized Service Events strategy for BCP customers including digital integrated customer offerings in accordance with division strategic objectives.

Skills

Customer Focus

Strategic Planning

Strategic Thinking

Relationship Management

Influencing

Problem Solving

Analytical Skills

Communication

Cross-functional Collaboration

Education

Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field

Job description

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Role Summary

The Aftermarket Digital Consultant leads the aftermarket digital experience strategy for Caterpillar's Building Construction Products (BCP) division. In this role, you will work cross-functionally to understand needs, identify opportunities, and drive solutions that create a customer-back experience throughout the customer's online post-purchase journey.

What You Will Do (Job Duties):

• Define post-purchase digital experience for Building Construction Product customers within Caterpillar’s digital platforms in accordance with the division’s strategic objectives.

• Document capabilities, experiential and business requirements in conjunction with Cat Digital team to support feature creation supporting the online post-purchase experience.

• Analyzemarket trends,user behavior, competitive analysis, customer needs, and product performance to inform roadmap decisions and measure success.

• Ensure alignment of project goals with key stakeholders and strategic development partners.

• Monitor and review effectiveness of digital product capabilities and new-feature launches and recommend elements to scale at a regional or global level.

• Define Prioritized Service Events strategy for BCP customers including digital integrated customer offerings in accordance with division strategic objectives.

What You Have (Core Skills):

Customer Focus:

Ability to understand customer experience needs and translate into practical solutions, and support actions that improve the post-purchase experience.

Strategic planning:

Influences development, communication, and execution of the BCP division’s digital strategy, initiative roadmap.

Strategic thinking:

Maintains a big-picture view of opportunities and competitive dynamics across the customer's post-purchase experience.

Relationship Management:

Ability to build trust, manage expectations, and maintain productive working relationships with direct team members and internal partners.

Influencing:

Ability to listen actively, develop persuasive recommendations, and gain alignment across teams without relying on direct authority.

Problem Solving:

Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.

Top Candidates Will Have:

• Bachelor's degree in Business, Marketing, Engineering, Information Systems, Digital Commerce, Product Management, or related field.

• 5+ years of experience in digital product management, customer experience, e-commerce, digital marketing, or a related business transformation role.

• Experience translating customer, business, and technical requirements into digital product capabilities and feature roadmaps.

• Demonstrated ability to work cross-functionally with business stakeholders, software development teams, UX designers, and product owners.

• Strong analytical skills with experience leveraging customer insights, behavioral data, market trends, and performance metrics to drive decisions.

• Experience managing or influencing digital product initiatives across multiple stakeholder groups.

• Excellent written and verbal communication skills, including requirements documentation and executive-level presentations.

• Proven ability to prioritize competing demands and operate effectively in a fast-paced, matrixed environment.

Additional Information

• This position is located in Cary, NC

• Relocation assistance is available

• Visa Sponsorship and ISE are not available

• Travel expectation for this role is up to 20% domestic & international

• Caterpillar requires employees to work onsite 5 days a week when not traveling

Summary Pay Range:

$128,470.00 - $192,710.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*

• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

This position requires working onsite five days a week.Relocation is available for this position.Visa Sponsorship is not available for this position.

Posting Dates:

September 18, 2026 - October 2, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.