Affiliate Marketing Manager

Facet; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking an Affiliate Marketing Manager to drive lead generation and growth strategies through a robust affiliate marketing program. This role involves managing partnerships, analyzing performance metrics, and collaborating with cross-functional teams to optimize customer journeys. The ideal candidate will possess strong analytical skills and a passion for data-driven decision-making in the finance sector. Join a forward-thinking organization dedicated to empowering individuals with personalized financial advice, where your contributions will significantly impact growth and member acquisition.

Qualifications

• 5+ years of experience in affiliate marketing with a focus on performance.
• Strong analytical skills with a deep understanding of funnel analytics.

Responsibilities

• Manage the affiliate marketing program and develop strategies aligned with KPIs.
• Analyze affiliate performance metrics and provide insights to stakeholders.

Skills

Affiliate Marketing

Performance Marketing

Analytical Skills

Multi-channel Campaigns

Customer Journey Management

Tools

Salesforce

Marketing Cloud

CJ

Impact

Zapier

Job description

At Facet, we're on a mission to empower individuals to live enriching lives through personalized financial advice that integrates into every facet of their lives. As the Affiliate Marketing Manager, you will play a key role in driving Facet’s top-of-funnel lead generation, acquisition, and growth strategies.

In this role, you will manage Facet’s affiliate marketing program by executing the end-to-end strategy, including sourcing and negotiating with new affiliate partners, as well as monitoring and optimizing existing partnerships. You will report to the Growth Marketing Director and collaborate with cross-functional teams to maximize conversion rates and drive new member acquisition.

Your analytical mindset and experience with performance marketing will be vital as you develop, track, and analyze affiliate performance, assess key conversion metrics, and identify areas for improvement.

If you are a results-oriented affiliate marketer passionate about data-driven decision making and helping people achieve their financial potential, we would love to hear from you.

Responsibilities:

1. Manage Facet’s affiliate marketing program and develop a long-term strategy aligned with company KPIs and growth objectives.
2. Source, vet, and test new affiliate partners to maintain a pipeline of effective lead generation channels.
3. Analyze affiliate performance metrics, provide insights and recommendations, and share results with stakeholders.
4. Stay updated on industry trends and best practices to identify new opportunities.
5. Use Salesforce, Marketing Cloud, and internal dashboards to monitor growth and campaign performance.
6. Optimize the prospect journey, including landing pages and personalized communications.
7. Collaborate with teams such as data analytics, operations, compliance, and marketing to ensure a seamless customer journey.
8. Support growth initiatives alongside the Director of Growth and marketing team members.

Minimum Requirements:

• 5+ years of experience in affiliate marketing.
• Expertise in multi-channel campaigns and customer journey management.
• Proficiency with API integrations, webhooks, and Zapier.
• Experience managing affiliate platforms like CJ, Impact, etc.
• Proven success in cost-efficient member acquisition and cross-team collaboration.
• Ability to manage multiple projects in a fast-paced environment.
• Strong analytical skills with knowledge of CAC, CPA, CPC, CPM, CPL, and LTV.
• Deep understanding of funnel analytics and performance marketing.
• Experience in the finance/fintech industry is required.
• Excellent communication and presentation skills.