AEM Web Experience Lead – Personalization & Content

Aramark Correctional Services; Phoenix (AZ); On-site; USD 120,000 - 170,000; Full time

Job summary

Aramark is seeking a Web Management & Digital Experience Manager to lead AEM-driven content across our portfolio of destination websites. This role emphasizes hands-on authoring, optimization, personalization with Adobe Target, and ensuring brand-consistent storytelling that drives guest engagement and conversions.

You will own content governance, templates, and workflows, coach property teams, and collaborate with marketing, IT, and CRM to elevate performance across iconic hospitality

Qualifications

• 5-10+ years of experience in web content development or CMS management.
• Hands-on expertise with Adobe Experience Manager (AEM).
• Experience with Adobe Target for content-driven personalization.
• Strong understanding of digital content strategy, UX principles, and conversion optimization.
• Experience managing content across multiple sites or properties.

Responsibilities

• Own content authoring and publishing across portfolio sites in AEM.
• Build, update, optimize landing pages, property pages, offers, and campaigns.
• Leverage AEM components, templates, content fragments for reusable experiences.
• Ensure content reflects brand standards and conversion best practices.
• Partner with marketing and property teams to translate priorities into compelling content.
• Utilize Adobe Target to run personalization tests and optimizations.
• Lead end-to-end transformation of property websites focusing on usability and speed-to-market.
• Establish governance, workflows, and publishing standards with tools like Workfront.
• Enable teams with templates and training for localized content updates.
• Apply WCAG 2.2 AA accessibility standards across sites.

Skills

AEM content authoring

Digital experience strategy

UX & conversion optimization

Adobe Target personalization

CMS management

Content governance

Tools

Adobe Analytics

Adobe Target

Adobe Experience Manager (AEM)

Adobe Workfront

Google Analytics

Job description

Aramark is seeking a Web Management & Digital Experience Manager to lead AEM-driven content across our portfolio of destination websites. This role emphasizes hands-on authoring, optimization, personalization with Adobe Target, and ensuring brand-consistent storytelling that drives guest engagement and conversions.

You will own content governance, templates, and workflows, coach property teams, and collaborate with marketing, IT, and CRM to elevate performance across iconic hospitality