Advocacy & Influencer Marketing Lead (Pro)

L'Oréal; New York (NY); On-site; USD 98,000 - 140,000; Full time

Benefits offered by this job

Competitive salary and benefits

Hybrid work policy: 3 days in office,

Vacation and PTO

Employee perks and discounts

Learning and development

Wellness programs

Inclusive corporate culture

Job summary

L'Oréal USA Professional Products Division in New York City is seeking a Manager, Advocacy & Influence for Redken US to develop and lead the brand’s professional advocacy and influencer strategy, in partnership with the Brand & Consumer Engagement Lead and Head of Marketing.

You will recruit and manage professional influencers, build integrated campaigns, coordinate with education and various teams, and measure impact through social listening and reporting.

Qualifications

• 4-6 years of experience in strategic marketing, brand management or product management.
• Understanding of and interest in the professional beauty and hair industry.
• Ability to develop and execute long‑term brand engagement strategies that support business objectives.
• Strong written and verbal communication skills, including the ability to craft compelling narratives and communicate clearly with diverse audiences.
• Experience building and maintaining relationships with creators, media, partners and internal stakeholders.
• Ability to identify emerging trends, earned media opportunities and potential partnerships, and take initiative to pursue them.
• Strong analytical skills, including defining KPIs, tracking performance, interpreting results and using insights to improve impact and ROI.
• Ability to travel domestically periodically, up to 25%.

Responsibilities

• Develop and implement social and influencer strategies aligned with Redken’s brand positioning, marketing objectives and global vision.
• Identify, recruit, vet and engage professional partners across micro-influencer, social and ambassador communities; build strong relationships with existing and emerging partners.
• Evaluate professional partner performance across social channels; use Traackr/TARS to deliver monthly reports with actionable insights and identify opportunities.
• Develop, execute and measure mailer activations with agency partners and marketing teams.
• Ideate, coordinate and execute events, including managing guest lists and aligning talent with the Education team.
• Lead agency partnerships to advance activations and ensure campaigns are tracked in Traackr/TARS.
• Partner with Marketing, PR, Legal and Corporate Communications to support consistent brand messaging.
• Create monthly briefs for professional creators to encourage mentions, views and engagement, and grow share of influence.
• Maintain documentation on activations, spending and impact, including expenses, deliverables and product seeding.
• Collaborate with cross-functional teams to grow professional SOI and SOM, and coordinate partnership outreach.

Skills

Strategic marketing

Brand management

Influencer marketing

Communication skills

Data analytics

Relationship building

Education

Bachelor’s degree

Tools

Traackr

TARS

Job description

L'Oréal USA Professional Products Division in New York City is seeking a Manager, Advocacy & Influence for Redken US to develop and lead the brand’s professional advocacy and influencer strategy, in partnership with the Brand & Consumer Engagement Lead and Head of Marketing.

You will recruit and manage professional influencers, build integrated campaigns, coordinate with education and various teams, and measure impact through social listening and reporting.