Advocacy & Influence Manager — Pro Influencer Growth

L'Oreal USA, Inc; New York (NY); Hybrid; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K

Pension Plan

Hybrid work policy

Paid time off

Discounts at Loreal shop

Mobile allowance

Learning & development opportunities

Job summary

L'Oreal USA, Inc. in New York is seeking a Manager, Advocacy and Influence for Biolage to lead the brand's consumer and professional advocacy and influencer strategy.

You will partner with the Brand Engagement Lead and Head of Marketing to align with global frameworks and drive awareness, engagement, and conversions, focusing on recruiting professional influencers and advocates. You will own end-to-end influencer campaigns, manage creator partnerships, develop retailer-focused social programs,

Qualifications

• Bachelor's degree required.
• 4–6 years guiding strategic marketing, branding, and product management.
• Understanding of the Professional Beauty Industry is a plus.
• Proven ability to drive brand engagement strategies linked to business objectives.
• Excellent written and verbal communication with journalists and partners.
• Strong network-building with media, editors, and strategic partners.
• Ability to identify trends and pursue opportunities proactively.
• Data-driven with KPI setting and ROI optimization.
• Willingness to travel domestically up to 25%.

Responsibilities

• Lead pro and consumer advocacy & influencer strategy with Brand Engagement Lead.
• Direct end-to-end influencer campaigns from casting to budget and boost.
• Foster creator and agency partnerships and retailer-focused programs.
• Shape events and experiences to strengthen brand affinity and advocacy.
• Spot trends and translate data into actionable insights and ROI.
• Oversee operational processes like POs, budgeting, and inventory.
• Ensure compliance across all advocacy activities.

Skills

Strategic marketing

Brand engagement

Influencer marketing

Campaign management

KPIs and analytics

Strong communication

Relationship building

Social media trends

Budget management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Traackr

TARS

Job description

L'Oreal USA, Inc. in New York is seeking a Manager, Advocacy and Influence for Biolage to lead the brand's consumer and professional advocacy and influencer strategy.

You will partner with the Brand Engagement Lead and Head of Marketing to align with global frameworks and drive awareness, engagement, and conversions, focusing on recruiting professional influencers and advocates. You will own end-to-end influencer campaigns, manage creator partnerships, develop retailer-focused social programs,