Assistant Manager, Social & Content: Trend-Driven Growth

L'Oreal USA, Inc; New York (NY); Hybrid; USD 81,000 - 114,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, Dental, Vision, 401K

Pension plan

VIP access to L'Oréal perks

Monthly product stipend

Discounted gym memberships

ERGs

Job summary

L'Oreal USA, Inc. in New York is seeking an Assistant Manager, Social and Content to drive organic social strategies across key platforms and balance planned storytelling with agile, timely participation in cultural moments.

You will manage content calendars, guidelines, and cross-functional collaboration; test innovative formats and ensure regional relevance with global alignment. 1–3 years in social media and strong writing skills are essential.

Qualifications

• 1-3 years of experience in Social Media, Content, Communications, or Marketing.
• Strong understanding of social media trends and platform best practices.
• Proficiency in Canva or similar tools; Mac proficiency.
• Excellent written and verbal communication skills.
• Strong project management and ability to manage multiple content streams.

Responsibilities

• Contribute to organic social media strategy across key platforms with real-time relevance.
• Manage content calendars and cross-functional alignment, allowing trend-driven content.
• Update brand social guidelines and tone-of-voice guardrails for quick reaction.
• Monitor platform changes and evolving virality mechanics for each channel.
• Identify and test emerging formats and native content opportunities.

Skills

Social media

Content creation

Copywriting

Canva

Mac proficiency

Project management

Data analysis

Written communication

Verbal communication

Tools

Sprinklr

Dash Social

Canva

Social platforms (IG, TikTok, YouTube, Reddit)

Job description

L'Oreal USA, Inc. in New York is seeking an Assistant Manager, Social and Content to drive organic social strategies across key platforms and balance planned storytelling with agile, timely participation in cultural moments.

You will manage content calendars, guidelines, and cross-functional collaboration; test innovative formats and ensure regional relevance with global alignment. 1–3 years in social media and strong writing skills are essential.