Advisory Marketing Leader (US)

Flosum; United States; Remote; USD 138,000 - 276,000; Part time

Job summary

Flosum, a fast-growing B2B SaaS company, seeks a Fractional Marketing Leader to own the enterprise pipeline from demand generation to funnel acceleration. This remote, part-time stint reports to the CEO and requires hands-on execution rather than high-level consulting.

You will manage the marketing team, design multi-channel campaigns for high-ACV enterprise accounts, align with Sales, and deliver crisp metrics on CAC and pipeline ROI to drive growth.

Qualifications

• Experience scaling B2B SaaS startups or growth-stage companies.
• Proven enterprise pipeline generation for $100k+ ACV.
• Hands-on Doer with strong GTM stack knowledge including ABM and marketing automation.

Responsibilities

• Own enterprise pipeline from MQL to SQL to pipeline value.
• Lead and manage the internal marketing team daily.
• Design and optimize multi-channel demand gen for high-ACV accounts.
• Align Sales and Marketing to refine ABM playbooks.
• Deliver clear metrics on pipeline ROI and CAC.

Skills

GTM strategy

ABM orchestration

Pipeline management

Marketing automation

Tools

Salesforce CRM

ABM platforms

Job description

Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)

Company: Flosum Role Type: Fractional / Part-Time Contract (Short-Term Stint) Location: Remote Reports To: CEO

About Flosum

Flosum is a rapidly growing B2B SaaS organization. In a high-growth environment, our Go-To-Market (GTM) revenue engine is our most critical asset. We are building a tightly aligned, high-performance engine, and we need a tactical marketing leader to step in and own the growth framework.

Role Overview

We are not looking for a theoretical, high-level consultant who only delegates. We are looking for a Fractional Marketing Leader who is a true "Doer." Your primary mission is simple: You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead our current marketing team, and build a predictable, scalable enterprise demand-generation engine.

Key Responsibilities

• Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
• Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
• Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
• Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
• Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.

Requirements

• Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
• Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
• The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly. Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.