Advisor, IT Salesforce Marketing Cloud Developer

Mercedes-Benz USA

Atlanta (GA)

On-site

USD 115,000 - 145,000

Full time

14 days+

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Job summary

Mercedes-Benz USA is seeking a Senior Salesforce Marketing Cloud Developer to lead personalized customer journey implementations and marketing automation solutions. The role requires deep expertise in Salesforce Marketing Cloud tools and collaboration with various teams to enhance data-driven strategies. This opportunity fosters a dynamic environment where analytical skills and in-depth Salesforce knowledge contribute to robust marketing efforts.

Qualifications

5+ years of Salesforce Marketing Cloud experience focusing on email marketing and campaign automation.
Familiar with REST and SOAP APIs for integration.
Strong analytical skills with problem-solving capabilities.

Responsibilities

Design and maintain complex marketing campaigns using SFMC tools.
Manage customer data for segmentation and personalization.
Collaborate with teams to achieve effective marketing solutions.

Skills

AMPscript

SQL

Email Marketing

Campaign Automation

Data Management

Analytical Skills

Problem Solving

Communication

Education

Bachelor's Degree in Computer Science, Information Systems, or Marketing

Tools

Salesforce Marketing Cloud

JIRA

Asana

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About Us

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse, top-notch individuals to join the Mercedes-Benz Team and uphold these hallmarks.

Job Overview:

We are seeking a Senior Salesforce Marketing Cloud Developer to lead the design, development, and implementation of personalized customer journeys and marketing automation solutions. The ideal candidate should have deep expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and AMPscript. You will collaborate with marketing teams, developers, and other stakeholders to build data-driven marketing strategies and solutions.

Key Responsibilities:

Marketing Cloud Development: Design, develop, and maintain complex marketing campaigns using Salesforce Marketing Cloud (SFMC) tools such as Email Studio, Journey Builder, Automation Studio, and Interaction Studio.
Data Management: Manage customer data for segmentation, personalization, and dynamic content using SQL, Data Extensions, and Contact Builder.
Journey Optimization: Develop complex customer journeys and campaigns, ensuring they are data-driven, automated, and optimized for user engagement and conversion.
Integration: Build and maintain integrations between Salesforce Marketing Cloud and other systems (e.g., CRM, web analytics platforms) using API (REST, SOAP) and Marketing Cloud Connect.
Collaboration: Partner with cross-functional teams such as marketing, sales, and IT to understand business objectives and deliver effective solutions.
Testing & Deployment: Develop unit tests and perform QA to ensure the quality and accuracy of campaigns, automations, and marketing processes. Use deployment tools and version control systems as necessary.
Reporting & Analytics: Monitor and measure campaign performance, using analytics tools like Google Analytics, Salesforce Reporting, and Datorama to ensure continuous improvement and ROI optimization.
Documentation: Create and maintain documentation for all custom development, integrations, processes, and data flows within Marketing Cloud.
Best Practices & Innovation: Stay updated on the latest Salesforce Marketing Cloud features, industry trends, and best practices, and apply them to improve existing solutions.

Qualifications:

Required Education / Skills

Bachelors Degree or higher in Computer Science, Information Systems, Marketing or a related field.
Experience: 5+ years of Salesforce Marketing Cloud experience with a focus on email marketing, campaign automation, and customer journeys.
Certifications: Salesforce Certified Marketing Cloud Developer, Salesforce Certified Marketing Cloud Consultant.
Technical Skills:
Expertise in AMPscript, SSJS, HTML, CSS, and SQL for dynamic content and automations.
Experience with Salesforce Marketing Cloud Studios (Email Studio, Automation Studio, Journey Builder, Mobile Studio, Content Builder).
Hands-on experience integrating Salesforce Marketing Cloud with Sales/Service Cloud or other third-party systems using Marketing Cloud Connect, APIs (REST, SOAP).
Knowledge of data management tools like Data Extensions, Contact Builder, Audience Builder, and Data Views.
Understanding of relational databases and data segmentation for targeted marketing.
Project Management: Experience in leading projects with cross-functional teams, including marketers and developers, and managing timelines and deliverables. Have worked
Problem Solving: Strong analytical and problem-solving skills with the ability to troubleshoot complex marketing automation challenges.
Communication: Excellent written and verbal communication skills with the ability to explain technical solutions to non-technical stakeholders.
Agile Development: Familiarity with Agile methodologies and project management tools like JIRA, Asana, or Trello.

Preferred Qualifications:

Certifications: Salesforce Certified Administrator, Salesforce Certified Platform App Builder.
Experience with additional Marketing Cloud tools such as Advertising Studio, Social Studio, or Interaction Studio.
Familiarity with AI-driven personalization features such as Salesforce Einstein for Marketing Cloud.
Experience with DevOps tools like Salesforce DX, Jenkins, or Git for version control and deployment.
Knowledge of compliance standards such as GDPR, CAN-SPAM, and email deliverability best practices.

Additional Information

Must be able to work flexible hours/work schedule
Must be able to travel domestically when required
Work holidays and weekends when required
Be available during non-working hours to help resolve critical production problems or to meet deadlines. This may require seven (7) day, 24 hour availability

EEO Statement

Mercedes-Benz USA is committed to fostering an inclusive environment that appreciates and leverages the diversity of our team. We provide equal employment opportunity (EEO) to all qualified applicants and employees without regard to race, color, ethnicity, gender, age, national origin, religion, marital status, veteran status, physical or other disability, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local law.

Seniority level