Advertising Copywriter

Lactalis USA; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

Lactalis USA in Minnetonka, MN is hiring an Advertising Copywriter to craft integrated campaigns for Yoplait and associated brands. You will lead national messaging, collaborate with the Art Director, and drive bold storytelling across broadcast, digital, and experiential channels.

We seek a veteran copywriter with 7+ years at top agencies, a portfolio of big-budget national work, and a proven ability to scale ideas from concept to production while maintaining brand voice.

Qualifications

• 7+ years of experience crafting high-profile integrated advertising.
• A proven track record within world-class, creative-first advertising agencies.
• Portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).

Responsibilities

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Skills

Top Agency Pedigree

Award-Winning Mindset

Big Brand Fluent

Education

Portfolio School Degree

Job description

Ready for more than just a job? Build a career with purpose.

From your PASSION to ours

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring an Advertising Copywriter in Minnetonka, MN, for our Yoplait family of brands : Yoplait, Oui by Yoplait, Go-Gurt, and Ratio.

Lactalis US Yogurt, part of the Lactalis family of companies, is currently hiring a Advertising Copywriter based in Minnetonka, MN.

We at The FERM are looking for an award-winning advertising heavyweight to treat our yogurt brands as their ultimate creative playground. If you are tired of agency pitch-grinds and want to actually see your biggest, boldest ideas produced on a national stage, this is your next move. Reporting to the Creative Director, this role will work in a growing, talented, award winning in-house creative squad to build integrated world-class brand experiences that engage and inspire.

WHAT WE’RE LOOKING FOR

• A Top Agency Pedigree: You’ve cut your teeth at top-tier shops and have the case studies to prove it.
• An Award-Winning Mindset: Your work has caught the eye of award juries (Cannes, One Show, Clios, Pencils) or has actively driven national cultural conversation.
• Big Brand Fluent: You know how to command a big budget, direct massive productions, and steer a brand that millions of people interact with daily.

The Copywriter will join a growing, talented in-house creative team to develop integrated, world-class brand experiences that engage and inspire. This role will serve as the lead steward of US Yogurt’s mission and brand voice, driving compelling messaging and storytelling across brands. Partnering closely with the Art Director and broader creative team, the Copywriter will bring campaigns to life through strategic, impactful copy. This role reports to the Creative Director.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

From your STORY to ours

Qualified applicants will contribute the following:

Education

• Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).

Experience

• 7+ years of experience crafting high-profile integrated advertising.
• A proven track record within world-class, creative-first advertising agencies.
• Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).

Certifications and specific knowledge

• Ability to craft unique ideas from consumer insights.
• Impeccable sense of brand tone, attention to detail, and consummate consumer of culture.
• Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s)
• Paid social experience across META, Pinterest and Reddit
• Ability to prioritize and meet deadlines within specified time constraints.
• Ability to operate in a team environment as well as independently.

About Lactalis

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award-winning dairy products that bring people together.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.