Advertising Copywriter

Lactalis USA; Hopkins (MN); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Education reimbursement

Job summary

Lactalis USA is seeking a Senior Copywriter to join our in-house creative team, leading brand storytelling and national campaigns for a portfolio of beloved dairy brands. You will craft compelling messaging and oversee creative direction in partnership with the Art Director and Creative Director.

You will develop concepts across broadcast, digital, experiential, and social channels, ensuring the voice remains consistent with our brand.

Qualifications

• 7+ years of experience crafting high-profile integrated advertising.
• Proven track record within world-class, creative-first advertising agencies.
• Award-winning portfolio with big-budget national consumer brand work (Broadcast, Earned, Experiential, Digital).

Responsibilities

• Create concepts and communications across broadcast, PR, earned, experiential, digital, and social channels.
• Concept and pitch integrated campaigns that elevate our brands nationally.
• Ensure brand messaging and strategic POV are integrated into all work.
• Collaborate with art directors to align copy with design and storytelling.
• Lead storytelling for national broadcast spots and high-value social content with top directors and production teams.
• Manage freelancers and external partners to maintain brand quality.

Skills

Brand storytelling

Campaign concepts

Leadership

Education

Portfolio-school degree

Tools

Paid social platforms (META, Pinterest, Reddit)

Job description

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you’re just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family‑owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we’re proud to produce award‑winning dairy products that bring people together.

In the U.S., we proudly offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone’s® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued.

Even if you don’t meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

What We’re Looking For

• A Top Agency Pedigree: You’ve cut your teeth at top‑tier shops and have the case studies to prove it.
• An Award‑Winning Mindset: Your work has caught the eye of award juries (Cannes, One Show, Clios, Pencils) or has actively driven national cultural conversation.
• Big Brand Fluent: You know how to command a big budget, direct massive productions, and steer a brand that millions of people interact with daily.

The Copywriter will join a growing, talented in‑house creative team to develop integrated, world‑class brand experiences that engage and inspire. This role will serve as the lead steward of US Yogurt’s mission and brand voice, driving compelling messaging and storytelling across brands. Partnering closely with the Art Director and broader creative team, the Copywriter will bring campaigns to life through strategic, impactful copy. This role reports to the Creative Director.

Key Responsibilities For This Position Include

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture‑defining, headline‑grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high‑value social paid social content, and experiential activations, collaborating with top‑tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Requirements

Qualified Applicants Will Contribute The Following

Education

• Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).

Experience

• 7+ years of experience crafting high‑profile integrated advertising.
• A proven track record within world‑class, creative‑first advertising agencies.
• Must possess a stunning, award‑winning portfolio demonstrating big‑budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).

Certifications and specific knowledge

• Ability to craft unique ideas from consumer insights.
• Impeccable sense of brand tone, attention to detail, and consummate consumer of culture.
• Practice and application of effectiveness tools and metrics (pre‑post creative testing, brand lift studies, MMM’s)
• Paid social experience across META, Pinterest and Reddit
• Ability to prioritize and meet deadlines within specified time constraints.
• Ability to operate in a team environment as well as independently.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally‑recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.