Award-Winning Advertising Copywriter — National Brand Campaigns

Lactalis USA; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

Lactalis USA in Minnetonka, MN is hiring an Advertising Copywriter to craft integrated campaigns for Yoplait and associated brands. You will lead national messaging, collaborate with the Art Director, and drive bold storytelling across broadcast, digital, and experiential channels.

We seek a veteran copywriter with 7+ years at top agencies, a portfolio of big-budget national work, and a proven ability to scale ideas from concept to production while maintaining brand voice.

Qualifications

• 7+ years of experience crafting high-profile integrated advertising.
• A proven track record within world-class, creative-first advertising agencies.
• Portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).

Responsibilities

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Skills

Top Agency Pedigree

Award-Winning Mindset

Big Brand Fluent

Education

Portfolio School Degree

Job description

Lactalis USA in Minnetonka, MN is hiring an Advertising Copywriter to craft integrated campaigns for Yoplait and associated brands. You will lead national messaging, collaborate with the Art Director, and drive bold storytelling across broadcast, digital, and experiential channels.

We seek a veteran copywriter with 7+ years at top agencies, a portfolio of big-budget national work, and a proven ability to scale ideas from concept to production while maintaining brand voice.