Advertising Coordinator

Lamwork; United States; On-site; USD 48,465 - 59,236; Full time

Job summary

Lamwork is looking for an Advertising Coordinator to own the operational workflow for advertising production across multiple channels. This entry-level position is integral to managing deadlines and ensuring accuracy in advertising placements.

The role requires skills in ad trafficking, deadline management, and communication with stakeholders. The average salary for this position in the U.S. is $53,851 per year, making it a competitive entry point in the media and marketing industry.

Qualifications

• Attention to detail and deadline management are crucial.
• Knowledge of digital campaign management and placement is required.
• Experience with stakeholder communication and prioritization is essential.

Responsibilities

• Coordinate traffic instructions and purchase orders.
• Preflight incoming print ad artwork against specifications.
• Manage production run sheets for all assigned accounts.
• Review campaign performance data and distribute results.
• Prepare billing logs and process invoices.

Skills

Ad Trafficking and Preflight Procedures

Deadline Management

Organizational Judgment

Stakeholder Communication

Independent Prioritization

Relationship Building

Education

Google Ads Certification

Meta Blueprint Certification

Hootsuite Social Marketing Certification

Project Management Professional (PMP)

Job description

Advertising Coordinator salary, skills, career path, and job requirements for one of the most active entry-level roles in media and marketing.

1. What Is an Advertising Coordinator?

Advertising production moves on schedules that leave no margin for error - when traffic instructions arrive late, broadcast spots miss their air dates, and print insertions fall out of rotation. The Advertising Coordinator exists to prevent that: owning the operational workflow that moves creative assets from approval through final placement across print, broadcast, and digital channels. Most coordinators report to an Advertising Supervisor or Media Director and function as the operational link between internal account teams and external stations, publishers, or vendors. Based on Lamwork's research across Advertising Coordinator job data, this role consistently appears in media companies, publishing houses, and multi-channel advertisers where production volume and deadline density are high.

Responsibilities

Coordinate traffic instructions and purchase orders for radio and television placements within confirmed broadcast deadlines.

Preflight incoming print ad artwork against publication specifications, resolving non-conforming materials directly with advertisers.

Manage production run sheets for all assigned accounts, keeping internal and external stakeholders current as deadlines shift.

Review campaign performance data across digital editions, e-newsletters, and print publications, and distribute results to the advertising team.

Prepare billing logs, process invoices, and reconcile records against confirmed insertion orders to maintain accurate account financials.

3. Advertising Coordinator Required Skills

According to Lamwork's review of Advertising Coordinator postings, attention to detail and deadline management are the skills employers cite most consistently across production-focused advertising roles.

• Hard Skills: Ad Trafficking and Preflight Procedures, Production Run Sheet Creation, Invoice Processing and Billing Reconciliation, Campaign Performance Reporting, Digital Ad Management Platforms
• Soft Skills: Deadline Management, Organizational Judgment, Stakeholder Communication, Independent Prioritization, Relationship Building

5. Advertising Coordinator Certifications

Google Ads Certification – validates working knowledge of digital campaign management and placement.

Meta Blueprint Certification – demonstrates competency in paid social ad trafficking and digital formats.

Hootsuite Social Marketing Certification – supports coordinators managing digital and social ad distribution.

Project Management Professional (PMP) – strengthens credibility for coordinators moving into operations leadership.

6. Advertising Coordinator Salary in the United States

The U.S. Bureau of Labor Statistics does not track Advertising Coordinator as a separate occupation. Based on the most recent data from Indeed, the average Advertising Coordinator salary in the United States is $53,851 per year.

Pay at this level is most influenced by the channel mix a coordinator manages – those handling both broadcast traffic and digital ad platforms consistently earn more than those working in a single-channel environment, along with the size and billing volume of the media organization, and geographic market.