Advertising and Promotions Managers

Course Advisor; United States; On-site; USD 57,150 - 208,000; Full time

Job summary

Course Advisor is looking for an Advertising and Promotions Manager to lead advertising campaigns and coordinate activities. This role involves managing budgets, developing promotional materials, and working closely with department heads. Applicants should have a bachelor's degree in marketing or a related field, along with relevant experience in advertising. Key skills include active listening, critical thinking, and proficiency with tools like Microsoft Office and Adobe Creative Suite. Salary ranges from $57,150 to $208,000 annually depending on experience and location.

Qualifications

• Bachelor’s degree in marketing or related field required.
• Experience in marketing or advertising roles is often required.
• Strong communication and critical thinking skills are essential.

Responsibilities

• Plan and coordinate advertising policies and programs.
• Consult publications for promotional purposes.
• Train and direct workers in advertising.

Skills

Active Listening

Social Perceptiveness

Speaking

Critical Thinking

Writing

Reading Comprehension

Education

Bachelor’s degree in marketing, advertising, communications, or a related field

Tools

Microsoft Excel

Microsoft Word

Adobe Systems Adobe Photoshop

Salesforce software

Job description

Advertising and Promotions Manager

Advertising & Promotions Manager Definition

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give‑aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Responsibilities

• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
• Train and direct workers engaged in developing and producing advertisements.
• Gather and organize information to plan advertising campaigns.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.

Skills

• Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
• Speaking: Talking to others to convey information effectively.
• Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Writing: Communicating effectively in writing as appropriate for the needs of the audience.
• Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Related Job Titles

• Advertising Sales Manager
• Account Director
• Communications Director
• Advertising Head
• Communications Manager

Tools & Technology Used

• Microsoft Excel
• Microsoft Word
• Microsoft Office
• JavaScript
• Microsoft PowerPoint
• Microsoft Outlook
• Web browser software
• Microsoft Access
• Data visualization software
• Microsoft Windows
• Adobe Systems Adobe Acrobat
• Adobe Systems Adobe Photoshop
• Database software
• Facebook
• Microsoft Publisher
• Adobe Systems Adobe Illustrator
• Adobe Systems Adobe InDesign
• Adobe Systems Adobe Dreamweaver
• Salesforce software
• YouTube

Average Salary

Advertising and Promotions Managers make between $57,150 and $208,000 a year. Managers who work in New York, Washington, or New Jersey earn the highest salaries.

Where Managers Work

Advertising and Promotions Managers work in a variety of industries, including marketing agencies, corporate marketing departments, media companies, and government agencies.

How to Become an Advertising & Promotions Manager

Typical education requirements include a bachelor’s degree in marketing, advertising, communications, or a related field. Relevant experience in marketing or advertising roles is often required.