Ads UX Researcher: Monetization Insights & Impact

TikTok USDS Joint Venture; San Jose (CA); On-site; USD 127,000 - 223,000; Full time

Job summary

TikTok USDS Joint Venture LLC is seeking a strategic User Researcher to lead mixed-methods research for the Monetization team. You will connect user motivation with real-world behavior, integrate survey data with backend data, and translate insights into actionable business strategy.

You will partner with cross-functional teams to balance speed and depth, ensuring rigorous statistical analysis and impactful recommendations for product and growth opportunities across the advertising experience.

Qualifications

• 3+ years of experience in user research, behavioral science, data analysis, or related roles.
• Proficiency in statistical analysis and data analysis tools such as SQL, Python, R, SPSS.
• Proficient in survey design and behavioral data analysis; familiar with qualitative research methods.

Responsibilities

• Explore user behavior across the advertising experience and post-ad purchase journey, using data analysis and user research to identify friction points and inform product, strategy, and growth opportunities
• Lead end-to-end user research using both quantitative and qualitative methods, balancing speed and depth to support business priorities.
• Match and integrate survey and research data with backend behavioral data to analyze correlations, identify discrepancies, and validate user-reported insights
• Apply statistical principles to validate findings and ensure analytical rigor (e.g., confidence levels, significance tests, regression analysis)
• Translate research into clear, actionable recommendations that shape business or product strategy and feature development
• Distinguish between generic user feedback and insights that drive long-term product value
• Communicate findings effectively across stakeholders at all levels with clarity and impact

Skills

Statistical analysis

Quantitative methods

Tools

SQL

Python

R

SPSS

Job description

TikTok USDS Joint Venture LLC is seeking a strategic User Researcher to lead mixed-methods research for the Monetization team. You will connect user motivation with real-world behavior, integrate survey data with backend data, and translate insights into actionable business strategy.

You will partner with cross-functional teams to balance speed and depth, ensuring rigorous statistical analysis and impactful recommendations for product and growth opportunities across the advertising experience.