Adobe Target & Marketing Cloud Tech Lead

Connexions; Malvern (Chester County); On-site; USD 140,000 - 190,000; Full time

Job summary

Connexions in Malvern, PA is seeking an experienced Adobe Target Tech Lead to own advanced Target implementations, testing, and optimization. You will work across A/B tests, personalization, audiences, and mbox usage to deliver measurement-driven experiences.

You will collaborate with product, design, analytics, and MarTech teams to ensure scalable, reusable solutions and robust release processes, while mentoring teammates on best practices and code quality.

Qualifications

• 10+ years of experience in Adobe Target or related MarTech.
• Strong troubleshooting, documentation, and communication skills.
• Experience leading end-to-end Target implementations.

Responsibilities

• Lead end-to-end Adobe Target implementations for A/B tests and personalization.
• Configure and support Target activities, audiences, and QA links.
• Collaborate with product, design, analytics, MarTech, and business teams.
• Create reusable scripts and utilities to improve consistency.

Skills

Adobe Target

A/B testing

Multivariate testing

Personalization

Audience setup

Profile scripts

QA & debugging

Git workflows

Code reviews

Release readiness

Collaboration

Tools

Git

Adobe Target

Job description

Role: Adobe Target & Marketing Cloud Tech Lead

Location: Malvern, PA

Experience:10+ Years

Job Description

Required Skills

• Strong hands‑on Adobe Target experience, including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging, and activity lifecycle management.
• Experience implementing Target activities using custom code, reusable scripts, front‑end components, QA utilities, and integration patterns with analytics or measurement tools.
• Working knowledge of Git‑based development, branching, pull requests, code reviews, deployment workflows, and release readiness practices.
• Strong troubleshooting, communication, documentation, and problem‑solving skills.
• Lead end‑to‑end Adobe Target implementations for A/B tests, experience targeting, personalization, recommendations, multivariate tests, and other Target‑driven experiences.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules, and delivery safeguards.
• Collaborate with product, design, analytics, MarTech, and business teams to clarify requirements and deliver technically sound implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation, and implementation standards.
• Create reusable scripts, utilities, and documentation to improve consistency and efficiency across experimentation delivery.

Preferred Qualifications

• Adobe Target Certified Professional, Adobe Target Business Practitioner, or equivalent Adobe Target certification.
• Familiarity with Adobe Experience Cloud or related MarTech ecosystems.
• Experience in enterprise digital marketing, financial services, regulated environments, or large‑scale experimentation and personalization programs.
• Experience using LLMs as a complementary resource for development, troubleshooting, documentation, and efficiency improvements.