This role blends technical development, data integration, and marketing technology expertise to deliver real-time, personalized customer experiences. It's ideal for professionals with strong Adobe ecosystem knowledge and a passion for building scalable, data-driven journeys.
Job Description / Key Responsibilities
- Journey Design & Development
- Build and configure customer journeys and campaigns in AJO (email, SMS, push, in-app).
- Implement journey orchestration rules, decision management, and audience targeting logic.
- Develop custom actions and events for real-time personalization.
- Integration & Data Management
- Integrate AJO with Adobe Experience Platform (AEP) for data ingestion, segmentation, and activation.
- Analytics & Optimization
- Use Customer Journey Analytics (CJA) and AEP datasets to optimize campaigns.
- Configure reports, dashboards, and visualizations for performance tracking.
- Compliance & Governance
- Ensure data governance, consent management, and compliance with organizational and regulatory standards.
- Collaboration
- Work closely with marketing, data engineering, and creative teams to deliver scalable omnichannel experiences.
- Participate in Agile ceremonies (sprint planning, backlog grooming).
Required Skills
- Core Technical Skills
- Adobe Journey Optimizer (AJO) – High proficiency.
- Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).
- Adobe Launch for WebSDK implementation.
- Strong JavaScript skills; familiarity with HTML/CSS.
- Experience with REST APIs, JSON, and data integration.
- Preferred Skills
- RDBMS/SQL for data handling.
- Knowledge of Adobe Real-Time CDP and Adobe Target.
- Familiarity with offer decisioning and personalization logic.
Certifications (Preferred)
- Adobe Certified Expert – Journey Optimizer Developer.
- Adobe Experience Platform or Real-Time CDP certifications.