Adobe Journey Optimizer

TechClub Inc; Minnetonka (MN); On-site; USD 110,000 - 150,000; Full time

Job summary

TechClub Inc. in Minnetonka Mills, MN seeks a Senior Marketing Technology Lead to drive Adobe Journey Optimizer/Experience Platform initiatives and personalization across channels.

You will shape roadmaps, oversee AI-driven marketing programs, and collaborate with marketing, data, and IT teams to deliver measurable outcomes.

Qualifications

• Bachelor's degree in CS/IT or related field required.

Responsibilities

• Enterprise customer experience, data, and personalization transformation
• /nMarketing AI pod management and oversight
• /nMarketing technology and AI transformation direction and roadmap prioritization

Skills

Marketing process

Automation & GenAI Strategy

Marketing data/workflow

Marketing analytics

Real-time data profiling

Customer engagement

Cross-channel orchestration

Content supply chain

Consulting & stakeholder mgmt

Education

Bachelor's degree in CS/IT or related field

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Adobe Campaign/Workfront/Marketo

Adobe Analytics

Adobe GenStudio

Data warehousing/integration

Job description

• Marketing process expertise; Ability to define and prioritize Marketing AI roadmaps
• Automation and GenAI Strategy expertise
• Adobe ecosystem stack familiarization across (all not required):
• Adobe Experience Platform/Manager
• Adobe Journey Optimizer, Offer Decisioning, and Customer Journey Analytics
• Adobe Campaign / Workfront / Marketo
• Marketing architecture/integration familiarity, including with data warehouses and external data feeds
• Marketing data/process workflow expertise
• Marketing analytics, data science, and predictive model familiarization
• Real time customer data profile and identify resolution familiarity
• Customer identifying and engagement expertise
• Customer profiling, segmentation, and orchestration across channels and timing
• Marketing content supply chain expertise and content validation skills

Roles & Responsibilities

• Enterprise customer experience, data, and personalization transformation
• Marketing AI pod management and oversight
• Marketing technology and AI transformation direction and roadmap prioritization

Role: Adobe Journey Optimizer

Location: Minnetonka Mills, MN

Job Description

Must Have Technical/Functional Skills

• Marketing process expertise; Ability to define and prioritize Marketing AI roadmaps
• Automation and GenAI Strategy expertise
• Adobe ecosystem stack familiarization across (all not required):
• Adobe Experience Platform/Manager
• Adobe Journey Optimizer, Offer Decisioning, and Customer Journey Analytics
• Adobe Campaign / Workfront / Marketo
• Adobe Analytics
• Adobe GenStudio
• Marketing architecture/integration familiarity, including with data warehouses and external data feeds
• Marketing data/process workflow expertise
• Marketing analytics, data science, and predictive model familiarization
• Real time customer data profile and identify resolution familiarity
• Customer identifying and engagement expertise
• Customer profiling, segmentation, and orchestration across channels and timing
• Marketing content supply chain expertise and content validation skills

Roles & Responsibilities

• Enterprise customer experience, data, and personalization transformation
• Marketing AI pod management and oversight
• Marketing technology and AI transformation direction and roadmap prioritization

Generic Managerial Skills, If any

• Strong consulting, stakeholder management, and executive communication skills
• Experience leading enterprise-scale customer experience, data, and personalization transformations
• Ability to bridge business strategy, marketing objectives, and technology execution
• Ability to drive measurable outcomes

Key Words to search in Resume

Marketing Technology

Adobe

Customer Journeys

Marketing Data

Marketing Analytics

Marketing Campaigns

Customer Profiles

Customer Segmentation

Marketing Orchestration

Personalization

Customer Experience

Role Descriptions: Monitoring 24X7 Monitoring the performance and health of the Adobe Journey Optimizer and Adobe Experience Platform systems to ensure optimal functioning and adherence to defined service level agreements.Troubleshooting Identify and resolve issues related to the Adobe Journey Optimizer and Adobe Experience Platform| including but not limited to system errors| data discrepancies| and integration problems.Support Provide technical support to Dev teams and Business stake holders from multiple lines of businesses| including answering queries| troubleshooting problems| and offering guidance on system usage and best practices.Incident Management Manage and resolve incidents related to the AJO and AEP systems| ensuring timely resolution and minimal impact to users and business operations.Documentation Maintain accurate documentation of AJO and AEP processes| including standard operating procedures| troubleshooting guides| and knowledge base articles. Collaboration Collaborate with cross-functional teams| including marketing| data| and IT teams| to ensure smooth coordination and resolution of issues.Deployment Support Support deployment activities and participate in pre deployment KT sessions and review design documents| inventory and go-live checklist Oncall rotation Willingness to work in a 24x7 shift rotation to provide round-the-clock support coverage.

Essential Skills: Qualifications and Skills

Education Bachelors degree in computer science| information technology| or a related field.Experience Minimum of 4 years of experience in Adobe Journey Optimizer and Adobe Experience Platform. Minimum of 2 years of experience in application support| monitoring| or related roles| preferably with experienceTroubleshooting Skills Strong analytical and problem-solving skills to identify and resolve issues related to the Adobe Journey Optimizer and Adobe Experience Platform. Communication Excellent written and verbal communication skills to effectively interact with users and stakeholders| explain technical concepts| and provide support.Collaboration Ability to work collaboratively in a team environment and coordinate with multiple stakeholders to achieve common goals.Documentation Strong documentation skills to maintain accurate records of processes| troubleshooting steps| and knowledge base articles.