Admissions & Marketing Liaison
Skilled Nursing & Post-Acute Rehabilitation
Admissions & Marketing Liaison
Skilled Nursing & Post-Acute Rehabilitation
Location: Knoxville, Andersonville, & Surrounding Communities, TN
Territory: Multiple skilled nursing and rehabilitation facilities within an assigned geographic area
About Us
We are a growing network of skilled nursing and post-acute rehabilitation centers committed to delivering exceptional care, building strong community relationships, and helping individuals transition successfully from hospitals to rehabilitation and long-term care settings. Our facilities are supported by a collaborative leadership team and a centralized Access Center dedicated to making the admissions process efficient, responsive, and resident-focused. We believe that successful admissions begin with strong relationships, exceptional service, and a commitment to finding solutions for the patients and families who need us.
Position Summary
We are seeking a motivated, relationship-driven Admissions & Marketing Liaison to support business development and admissions growth across an assigned territory. This is a field-based position focused on developing referral relationships, identifying new business opportunities, increasing qualified referrals, and supporting census growth. The ideal candidate is an energetic, self-directed professional who enjoys building relationships, understands the post-acute care industry, and is passionate about connecting patients with the services they need.
Key Responsibilities
Business Development & Referral Relationships
- Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, and other healthcare referral partners.
- Conduct regular visits to hospitals, physician practices, and community referral sources throughout the assigned territory.
- Identify new referral opportunities and develop strategies to increase admissions and market presence.
- Promote the clinical capabilities, rehabilitation programs, and specialized services offered by assigned facilities.
- Build trust and strengthen referral partnerships through consistent communication, responsiveness, and follow-through.
Admissions & Census Growth
- Drive qualified referral volume and support achievement of facility census and admissions goals.
- Collaborate closely with the centralized Access Center, facility Administrators, Directors of Nursing, and admissions teams to facilitate timely referral review and admissions.
- Assist in identifying and resolving barriers to admissions through effective communication and coordination.
- Follow up on referrals and potential admissions to support conversion opportunities.
- Maintain awareness of facility bed availability, clinical capabilities, and admission priorities.
Marketing & Community Engagement
- Develop and execute territory-specific marketing and outreach activities.
- Represent assigned facilities at community events, healthcare networking opportunities, and professional meetings.
- Coordinate facility tours, presentations, and educational visits for referral partners and prospective residents.
- Identify market trends, referral patterns, and opportunities to expand community awareness.
- Support the development of positive relationships with residents, families, and community partners.
Performance & Accountability
- Maintain accurate records of referral source visits, outreach activities, and business development opportunities.
- Monitor referral trends, admissions performance, and progress toward established goals.
- Participate in regular admissions and business development meetings.
- Provide timely updates on referral activity, market opportunities, and competitive developments.
- Work collaboratively with facility and regional leadership to achieve territory performance objectives.
Qualifications
- Experience in skilled nursing, post-acute care, healthcare marketing, admissions, or business development strongly preferred.
- Established relationships with hospital discharge planners, case managers, or healthcare referral sources are highly desirable.
- Understanding of skilled nursing admissions, Medicare, Medicare Advantage, Medicaid, and post-acute care services preferred.
- Demonstrated ability to build professional relationships and generate new business opportunities.
- Excellent communication, presentation, organizational, and follow-up skills.
- Self-motivated, results-oriented, and comfortable working independently in the field.
- Ability to collaborate effectively with clinical, operational, and admissions teams.
- Reliable transportation and willingness to travel regularly throughout the assigned territory.
- Flexibility to participate in occasional evening or weekend events as needed.
What We Offer
- Competitive compensation
- Health, dental, and vision insurance
- Life and disability insurance
- 401(k) retirement plan
- Paid time off
- Employee Assistance Program
- Employee referral program
- Employee discount programs
- Daily pay access
- Supportive regional leadership and collaborative team environment
- Opportunities for professional growth within an expanding healthcare organization
Why Join Our Team?
This is an opportunity to make a meaningful impact across multiple healthcare communities. You will have the support of a centralized admissions team while maintaining the autonomy to develop relationships, expand referral networks, and contribute directly to the growth and success of our facilities.
Equal Employment Opportunity
We are an equal opportunity employer committed to providing employment opportunities to all qualified applicants without regard to any status protected by applicable federal, state, or local law.