Admissions Engagement Coordinator

Mass General Brigham; Boston (MA); Hybrid; USD 49,000 - 69,000; Full time

Job summary

Mass General Brigham is seeking a Admissions Coordinator to connect with prospective students, educate them on programs, and guide them through the application process. You will staff regional events, track interactions in CRM, and collaborate with the Assistant Director of Admissions to ensure timely guidance.

The role emphasizes strong customer service, organizational skills, and the ability to manage outreach activities in a fast-paced environment.

Qualifications

• Bachelor's Degree Related Field of Study required.
• 2-3 years related work experience preferred; university/college setting preferred.

Responsibilities

• Serve as the primary initial contact for prospective students via inbound inquiries and proactive outreach.
• Educate prospective students about academic programs and admissions requirements; escalate complex inquiries to Admissions leadership.
• Represent the institution at recruitment events and regional programs to generate applicant interest.
• Maintain accurate records of interactions and recruitment outcomes in CRM and admissions systems.
• Deliver exceptional customer service and build welcoming admissions experiences.
• Provide feedback to enrollment marketing and admissions leadership to improve lifecycle messaging.

Skills

CRM proficiency

Customer service

Sales experience

Interpersonal skills

Time management

Education

Bachelor's degree in a related field

Tools

CRM software

Student information systems

Centralized application services

Job description

Site: The General Hospital Corporation

Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary

Provide first level connection with all inbound, and outbound, lead inquiries to connect, qualify, and source potential applicants. Connect with potential applicants who have submitted inquiries and application starts to educate potential applicants of program resources. Provide program education to potential applicants to ensure they apply to the right program and understand the application process. Direct next step, programmatic questions to Assistant Director of Admissions as appropriate. Staff regional awareness events (largely MGB tabling).

Qualifications

Education
Bachelor's Degree Related Field of Study required

Can this role accept experience in lieu of a degree?
No

Experience
Related work experience 2-3 years preferred and Prior experience in a university or college setting 1-2 years preferred

Knowledge, Skills and Abilities

• Proficiency with technology tools used in admissions preferred. Included but not limited to centralized application services, student information systems and CRM.
• Strong interpersonal and customer service skills with the ability to provide timely, accurate, and student-centered support in a fast-paced environment.
• Sales experience preferred.
• Excellent verbal, written and interpersonal skills to effectively communicate complex information.
• Strong organizational and time-management and problem-solving skills with the ability to independently manage outreach activities.
• Ability to take initiative and motivation to consistently meet or exceed productivity expectations and service-level agreements.

Additional Job Details (if applicable)

Essential Functions (Key Roles & Responsibilities):

• Serve as the primary initial contact for prospective students by responding to inbound inquiries and conducting proactive outreach to prospective applicants through phone, email, text messaging, and virtual communication platforms.
• Educate and counsel prospective students regarding academic programs, admissions requirements, application timelines, prerequisite expectations, using provided institutional resources while escalating complex or program-specific inquiries to Assistant Directors, Admissions.
• Represent the institution at recruitment and awareness events, including community outreach activities, regional recruitment programs, informational sessions, healthcare system events, career fairs, and other engagement opportunities designed to generate prospective student interest.
• Translate first level connection to meaningful application start outcome metrics
• Maintain accurate and timely records of prospective student interactions, communication activities, recruitment outcomes, and applicant progress within customer relationship management (CRM) and admissions systems.
• Deliver exceptional customer service by establishing positive relationships with prospective students, providing responsive communication, and ensuring a welcoming and supportive admissions experience.
• Provide continuous and as-needed feedback to enrollment marketing and admissions leadership related to content shared with prospective students to adjust and improve lifecycle messaging and content marketing to prospective students.
• Key Performance Indicators:
  • Speed to lead- 80% within 2 business days, 100% within 5 business days.
  • Contact Rate- 30 meaningful connections per day
  • Application Start Rate
  • Application Start to Complete Rate

Event lead rate defined as 5 leads per event

Qualifications (degree, work experience)

Bachelor's Degree Required

2 years related work experience preferred

Prior experience in a university, college, or sales setting preferred.

Knowledge, Skills, and Abilities:

• Proficiency with technology tools used in admissions preferred. Included but not limited to centralized application services, student information systems and CRM.
• Strong interpersonal and customer service skills with the ability to provide timely, accurate, and student-centered support in a fast-paced environment.
• Sales experience preferred.
• Excellent verbal, written and interpersonal skills to effectively communicate complex information.
• Strong organizational and time-management and problem-solving skills with the ability to independently manage outreach activities.
• Ability to take initiative and motivation to consistently meet or exceed productivity expectations and service-level agreements.

Remote Type

Hybrid

Work Location

100 First Avenue

Scheduled Weekly Hours

40

Employee Type

Regular

Work Shift

Day (United States of America)

Pay Range

$48,547.20 - $69,409.60/Annual

Grade

5

At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer comprehensive benefits, career advancement opportunities, differentials, premiums and bonuses as applicable and recognition programs designed to celebrate your contributions and support your professional growth.

EEO Statement:

1700 The MGH Institute of Health Professions, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.

Mass General Brigham Competency Framework

At Mass General Brigham, our competency framework defines what effective leadership looks like by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.