Admissions Counselor - Graduate & Adult

Cognitioworld; Grand Rapids (MI); On-site; USD 52,000 - 78,000; Full time

Job summary

Calvin University is seeking a proactive Admissions Recruiter for the School of Graduate and Continuing Studies to identify and enroll graduate and adult learners. You will travel, conduct outreach, host events, evaluate applications, and collaborate with faculty to shape enrollment decisions.

Responsibilities include developing partnerships with colleges and employers, communicating with domestic and international prospects, maintaining CRM records, and guiding applicants through admission

Qualifications

• Excellent written and oral communication and public speaking abilities.
• Strong customer service mindset and relationship-building skills.
• Willingness to travel and work evenings/weekends as needed.
• Ability to work independently and lead teams when required.
• Bachelor’s degree required; master’s degree preferred.
• 12+ months of admissions or higher education experience preferred.
• International admissions experience is a plus.

Responsibilities

• Recruit, qualify, and assist prospective graduate and adult students.
• Develop and implement recruitment strategies including travel and events.
• Coordinate projects, review applications, and advise academic leaders.
• Support international students with transcripts and enrollment guidance.
• Build partnerships with colleges, businesses, and community groups.
• Represent Calvin University at local and regional events.
• Serve as primary contact for prospects via calls, events, meetings, and emails.
• Manage CRM to track leads and report recruitment activity.
• Analyze enrollment data to identify new sources of students.
• Attend training and meet faculty to become an expert on programs.

Skills

Excellent communication

Public speaking

Customer service

Relationship building

Sales techniques

Willingness to travel

Independent work

Leadership

Adaptability

Driver's license

Education

Bachelor’s degree in a relevant discipline

Master’s degree preferred

Tools

CRM software

Job description

Your Role

Key responsibilities include:

• Purposefully seek, recruit, qualify, and assist with the admission of prospective graduate and adult students at Calvin University.
• Create and implement recruitment strategies including travel, phone calls, emails, texts, on-campus appointments, employer drop-offs, and cultivating organizational partnerships.
• Coordinate special projects, review application materials, and communicate with academic leaders to implement admissions decisions.
• Support international students through communication, transcript evaluations, and guidance during enrollment.
• Develop and maintain strong connections with key colleges, universities, businesses, and community organizations for market development.
• Represent the School of Graduate & Continuing Studies at local and regional events.
• Serve as primary contact for prospective students via calls, events, meetings, and emails, including domestic and international audiences.
• Perform administrative duties such as reviewing admission files, monitoring applicant status, scheduling recruitment visits, and arranging travel.
• Manage CRM database to track leads, record student interactions, and report recruitment activity.
• Analyze enrollment data to identify and develop sources for potential students.
• Attend training and meet with faculty to become an expert on Calvin University and its programs.
• Assist with other enrollment populations, events, and recruitment activities as needed.

About You

The company is looking for:

• Excellent written and oral communication skills, including public speaking to large audiences.
• Strong customer service and hospitality abilities.
• Ability to connect with diverse audiences and build relationships.
• Skilled in sales techniques.
• Willingness to work evenings and weekends as needed.
• Ability to work independently and as an inspirational team leader.
• Capability to schedule and undertake travel by airplane and car, with a valid driver’s license.
• Adaptability and ability to manage multiple competing priorities.
• Bachelor’s degree in a relevant discipline required; master’s degree preferred.
• At least 12 months of relevant administrative, admissions, or higher education experience preferred.
• Previous international admissions experience preferred.
• Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.
• Commitment to the Christian faith and integration of faith, learning, and student development.
• Demonstrated awareness and commitment to diversity across multiple dimensions including race, gender, physical limitations, class, and religious perspectives.

Compensation & Benefits

• Small to moderate amount of domestic travel within the continental United States required.

Physical Requirements

• Work performed within routine office conditions without exposure to hazardous conditions.
• Proofreading and checking documents for accuracy.
• Using a keyboard to enter, retrieve, or transform data.
• Observing monitoring devices for two or more hours at a time.
• Lifting up to 40 lbs.