Admissions Counselor

PeopleAdmin, Inc.; City of Syracuse (NY); On-site; USD 62,000 - 65,000; Full time

Job summary

Syracuse University’s iSchool seeks an Admissions Counselor to manage the full enrollment funnel for undergraduate and graduate programs. You will handle inquiries, outreach, and relationship-building with prospective students and families.

You will maintain Slate CRM data, analyze pipeline trends, and collaborate with central enrollment services to shape recruitment strategy. On-campus and off-campus programming, events, and visits are key parts of the role.

Qualifications

• Bachelor's Degree required; Masters preferred in business, information systems, higher education, marketing, communications or related field.
• A valid driving license is required.
• The ability to obtain a passport is required.

Responsibilities

• Execute recruitment travel and virtual outreach for undergraduate and graduate audiences.
• Participate in on-campus and off-campus events such as open houses and information sessions.
• Deliver presentations to prospective students and families; represent the iSchool in recruitment activities.
• Design and facilitate specialized programming to highlight iSchool offerings at undergraduate and graduate levels.

Skills

Sales/marketing experience

Event planning

Communication skills

CRM experience

Data analysis

Microsoft Word/Excel

Education

Bachelor's degree required

Master's preferred

Tools

Slate CRM

Web analytics

Job description

Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.

Pay Range

Pay Range $62,400 - $65,000

Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.

Staff Level

Staff Level S5

FLSA Status

FLSA Status Exempt

Hours

Standard University business hours

8:30am – 5:00pm (academic year)

8:00am – 4:30pm (summer)

Hours may vary based on operational needs.

Job Type

Job Type Full-time

Unionized Position Code Not Applicable

Job Description

The iSchool Admissions Counselor serves as a frontline recruitment, admissions, and engagement professional supporting both undergraduate and graduate programs at the Syracuse University School of Information Studies (iSchool). This role is responsible for managing prospective student pipelines from inquiry through matriculation, delivering consistent and high-quality engagement across the full enrollment funnel.

The Admissions Counselor manages and maintains the iSchool’s prospective student data within the university’s CRM system (Slate), ensuring accurate tracking of student interactions, application status, and communication history. The counselor will leverage CRM data to identify pipeline trends, prioritize outreach, and generate reports that inform recruitment strategy in collaboration with central enrollment services and the iSchool admissions team. A key component of this role is designing and executing specialized programming to showcase the iSchool’s academic offerings at both the undergraduate and graduate levels. This includes developing and facilitating on-campus visit experiences, virtual information sessions, sample classes, workshops, and immersive programming that introduces prospective students to the breadth and depth of iSchool programs.

The counselor will also develop targeted off-campus programming in select markets to raise the iSchool’s profile and engage prospective students where they are. This position works closely with central Enrollment Services, the Office of Academic Affairs, and the iSchool’s academic and admissions teams to ensure coordinated, strategic, and mission-aligned recruitment efforts.

Education and Experience

• Bachelors Degree required, Masters preferred, in business, information systems, higher education, marketing, communications or related field.
• A valid driving license is required.
• The ability to obtain a passport is required.

Skills and Knowledge

• One to three years of sales/marketing experience or university-level recruitment is strongly preferred.
• Excellent organization, planning and project management experience
• Strong verbal and written communication skills; capable of establishing and maintaining strong rapport through distance communication tools.
• Excellent customer service skills and event management experience is favorable.
• Strong computer skills to including Word and Excel are required.
• Database, web analytics and CRM experience is favorable.
• Ability to maintain, analyze, and report enrollment data to inform recruitment strategy and support data-driven decision-making.

Responsibilities

• Execute recruitment travel and virtual outreach for undergraduate and graduate audiences in coordination with central offices of undergraduate and graduate admissions.
• In alignment with the central outreach plan, participate in on-campus and off-campus events, including open houses, information sessions, high school visits, transfer fairs, corporate/industry visits, etc.
• Deliver presentations to prospective students and families; represent the iSchool at school-wide divisional recruitment activities.
• Design and facilitate specialized programming to highlight the iSchool and its academic offerings at both the undergraduate and graduate level. Programming may include sample classes, academic workshops, information panels, career exploration sessions, and immersive campus experiences that bring iSchool programs to life for prospective students and their families. The counselor will also develop targeted off-campus programming in key metropolitan markets to expand iSchool brand awareness and build regional prospect pipelines.

Admissions Support & Application Review

• Review undergraduate and graduate applications where applicable (e.g., first-year candidates, external transfer applicants, dual, and certificate programs).
• Support current Syracuse University undergraduates in exploring and pursuing graduate study at the iSchool upon completion of their undergraduate degree, including advising on pathways, program fit, and the application process.
• Make admissions and scholarship recommendations in consultation with the iSchool admissions team (graduate) and the Office of Undergraduate Admissions, ensuring alignment with program standards and institutional goals.
• Ensure timely and accurate processing of admissions decisions and documentation.
• Maintain consistent evaluation standards as defined by the iSchool Director of Admissions.

Prospective Student Engagement

• Serve as a primary point of contact for undergraduate and graduate prospects via email, phone, chat sessions, virtual and in-person appointments.
• Provide high-quality customer service, ensuring timely responses and proactive follow-up.
• Guide students across the funnel: inquiry application, admitted yield, matriculated.
• Conduct targeted outreach to Syracuse University Summer College students, introducing them to iSchool undergraduate and graduate programs and fostering early interest in the iSchool community.
• Proactively engage current SU undergraduates across all schools and colleges who may be considering graduate study, building relationships that position the iSchool as a top choice for their continued academic and professional development.

Event Planning & Yield Activities

• Assist with the execution of yield events across undergraduate and graduate cycles (e.g., Admitted Student Days, webinars, program info sessions).
• Coordinate with faculty, student services, advising, and student ambassadors to support recruitment and yield efforts.
• Plan and travel to visit high schools and attend undergraduate college fairs; develop and execute specialized iSchool recruitment programming in key metropolitan markets to build regional pipelines and expand brand awareness at the undergraduate level.
• Attend graduate school fairs and other graduate-level recruitment events, both domestically and potentially internationally, to generate awareness of iSchool master’s programs and build a diverse pipeline of qualified graduate applicants.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Respectful and Welcoming Community

Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.