Admissions Communications Strategist

Alma College; Alma (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

Alma College in Michigan seeks an Assistant/Associate Director to lead communications for admissions and financial aid. You will craft student outreach across print, email, text, and digital media, collaborating with the Communications and Marketing office and the Senior Director of Admissions.

The role combines content creation with strategic planning and stakeholder coordination. You will manage multiple large projects, develop annual admissions communications, and ensure timely, accurate

Qualifications

• Bachelor’s degree in English, Communication, Marketing or Higher Education Administration or equivalent.
• Two years of experience in higher education recruitment, e-recruiting, marketing, or communication.
• Familiarity with a CRM system.
• Be proactive with significant writing and communication experience.
• Excellent organizational and analytical skills.
• Ability to work in a fast-paced environment and manage multiple deadlines.
• Highly organized and detail oriented.
• Skilled at multitasking.
• Ability to work within a team and independently.
• Able to maintain confidentiality.

Responsibilities

• Lead student recruitment communications initiatives from idea to completion with urgency.
• Oversee admissions communications, including publications, campaigns, and materials.
• Develop day-to-day content for prospective students via CRM, in collaboration with leadership.
• Create segmented communications plans for admissions funnel and key influencers.
• Write and coordinate targeted domestic and international communications to students and counselors.
• Coordinate on-demand print communication with external vendor.
• Edit and develop content for letters, emails, invitations, scripts, ads, brochures, and presentations.
• Coordinate College chatbot and communications with Enrollment Systems team.
• Develop and implement financial aid messaging for prospective and current students.
• Create and maintain presentations for Admissions and Financial Aid teams.
• Manage vendor delivery of recruitment materials and ensure materials are available.
• Other duties as assigned.

Skills

Strong writing

Communication

CRM familiarity

Organizational skills

Multitasking

Deadline management

Confidentiality

Education

Bachelor’s degree in English

Bachelor’s degree in Communication

Master’s degree (preferred)

Tools

CRM system

Job description

Alma College in Michigan seeks an Assistant/Associate Director to lead communications for admissions and financial aid. You will craft student outreach across print, email, text, and digital media, collaborating with the Communications and Marketing office and the Senior Director of Admissions.

The role combines content creation with strategic planning and stakeholder coordination. You will manage multiple large projects, develop annual admissions communications, and ensure timely, accurate