Admissions Communications Coordinator

Binghamton University; City of Binghamton (NY); On-site; USD 48,578 - 66,724; Full time

Job summary

Binghamton University is seeking a Senior Staff Assistant to support admissions communications. The role focuses on writing, editing, and coordinating marketing content for prospective students, families, and school counselors within our admissions CRM (Slate).

You will manage emails, landing pages, events, and related campaigns to ensure messaging aligns with brand standards. The ideal candidate has strong writing and editing skills, experience with a CRM, and the ability to work with campus

Qualifications

• Bachelor's degree required.
• At least one year in enrollment marketing or related field.
• Experience using a CRM or email platform to manage campaigns.
• Experience editing others' work.

Responsibilities

• Write and update admissions content across profiles, pages, and communications.
• Use Slate to build emails, forms, events, and landing pages.
• QA through testing, reviews, and auditing.
• Support campus visit activities and events, including tours.
• Create training materials and train staff on processes.
• Stay current with higher education marketing trends and Slate best practices.
• Supervise student volunteers or assistants.

Skills

Written communication

Copyediting

Audience adaptation

Team collaboration

Weekend availability

Education

Bachelor's degree

Tools

Slate CRM

Salesforce

Mailchimp

Job description

Job Title

Senior Staff Assistant (SL-3)

Salary: $57,151

Job Description

We are seeking an Admissions Communications Coordinator to join the Office of Undergraduate Admissions. In this role, you will help shape and execute the strategic outreach and marketing efforts to prospective students, families, and school counselors. The ideal candidate is a skilled writer and meticulous editor who understands how to tailor messaging to diverse populations and possesses a technical aptitude and eagerness to learn new systems to manage these communications within our admissions CRM (Slate).

Responsibilities

• Write, update, and maintain high-impact content for admissions profiles, landing pages, digital communications, and presentations, ensuring messaging aligns with brand standards and style guidelines
• Use our CRM, Slate, to build queries, emails, registration forms, events, and portals (landing pages)
• Ensure quality control through testing, review, and continuous auditing
• Provide marketing, technical, and general support to campus visit activities and operations, including virtual and self-guided tours
• Create clear instructional documentation and provide training to staff and student assistants on protocols and processes
• Stay current with higher education marketing trends and Slate-specific best practices to identify new opportunities and efficiencies
• Supervise student volunteers and/or assistants

Knowledge, Skills, and Abilities

• Written communication skills with attention to grammar, tone, punctuation and copyediting
• An understanding of how to communicate complex institutional processes (like admissions requirements) in an accessible, engaging way to varied audiences
• Comfort navigating databases, content management systems, or email marketing tools, with a willingness to develop proficiency in specific areas of Slate, such as Deliver and Forms
• Organizational skills, attention to detail, and the ability to manage multiple overlapping deadlines independently
• Interpersonal skills with the ability to work successfully within a team and collaborate with campus and external partners
• Ability to work occasional weekends to support major on‑campus recruitment events

Requirements

• Bachelor's degree
• At least one year of experience in enrollment marketing, admissions, corporate communications, copywriting, or a related field
• Experience using a CRM, email marketing platform, or database system (e.g., Slate, Salesforce, Mailchimp) to manage outreach campaigns
• Experience editing and proofreading the work of others

Preferred

• Experience working within the Slate CRM platform
• Experience writing content specifically tailored for prospective students
• Experience writing content specifically tailored for international students and families

Visa Sponsorship

Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Binghamton University is not an E‑Verify employer.

Additional Information

Offers of employment will be contingent upon successful completion of a pre‑employment background check and verification of degree(s) and credentials.

Equal Opportunity / Fair Hiring

Binghamton University is an affirmative action/equal opportunity employer, and in keeping with this commitment, we welcome all to apply, including veterans and persons with disabilities.

The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations, Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here.

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact the ADA Coordinator by completing the Reasonable Accommodation Request Form.