Admissions Communications Coordinator

Binghamton University, State University of New York; City of Binghamton (NY); On-site; USD 51,435 - 62,866; Full time

Job summary

Binghamton University, State University of New York, is seeking an Admissions Communications Coordinator in Binghamton, NY. This full-time role focuses on strategic outreach to prospective students and families, leveraging Slate to manage emails, forms, events, and portals.

The ideal candidate writes clearly, edits meticulously, and can tailor messaging for diverse audiences while maintaining brand consistency. A Bachelor’s degree and CRM experience are required.

Qualifications

• Bachelor’s degree required.
• At least one year of experience in enrollment marketing, admissions, or related field.
• Experience using a CRM, email marketing platform, or database system to manage outreach campaigns (e.g., Slate, Salesforce, Mailchimp).
• Experience editing and proofreading others’ work.

Responsibilities

• Write, update, and maintain high‑impact content for admissions profiles, landing pages, digital communications, and presentations.
• Use Slate to build queries, emails, registration forms, events, and portals.
• Ensure quality control through testing, review, and auditing.
• Support campus visit activities, including virtual and self‑guided tours.
• Create instructional documentation and train staff on protocols.
• Stay current with higher‑education marketing trends and Slate best practices.
• Supervise student volunteers and/or assistants.

Skills

Written communication

Copyediting

CRM/CMS navigation

Organizational skills

Interpersonal skills

Weekend availability

Education

Bachelor’s degree

Tools

Slate CRM

Salesforce

Mailchimp

Job description

Admissions Communications Coordinator

Senior Staff Assistant (SL-3) – Full‑time – Undergraduate Admissions Office.

Location: Binghamton, NY

Salary: $57,151

This role focuses on strategic outreach and marketing to prospective students, families, and school counselors. The ideal candidate is a skilled writer and meticulous editor who can tailor messaging to diverse audiences and possesses a technical aptitude for our admissions CRM (Slate).

Responsibilities

• Write, update, and maintain high‑impact content for admissions profiles, landing pages, digital communications, and presentations, ensuring brand and style consistency.
• Use Slate to build queries, emails, registration forms, events, and portals.
• Ensure quality control through testing, review, and continuous auditing.
• Provide marketing, technical, and general support to campus visit activities, including virtual and self‑guided tours.
• Create clear instructional documentation and train staff and student assistants on protocols and processes.
• Stay current with higher‑education marketing trends and Slate‑specific best practices to identify new opportunities and efficiencies.
• Supervise student volunteers and/or assistants.

Knowledge, Skills, and Abilities

• Excellent written communication with strong grammar, tone, punctuation, and copyediting skills.
• Ability to explain complex institutional processes in an accessible, engaging manner for varied audiences.
• Comfort navigating databases, content management systems, or email marketing tools, with a willingness to develop proficiency in Slate, including Deliver and Forms.
• Organizational skills, attention to detail, and the ability to manage multiple overlapping deadlines independently.
• Strong interpersonal skills to work successfully within a team and collaborate with campus and external partners.
• Willingness to work occasional weekends to support major on‑campus recruitment events.

Requirements

• Bachelor’s degree.
• At least one year of experience in enrollment marketing, admissions, corporate communications, copywriting, or a related field.
• Experience using a CRM, email marketing platform, or database system (e.g., Slate, Salesforce, Mailchimp) to manage outreach campaigns.
• Experience editing and proofreading the work of others.

Preferred

• Experience working within the Slate CRM platform.
• Experience writing content specifically tailored for prospective students.
• Experience writing content specifically tailored for international students and families.

Visa sponsorship is not available for this position. Applicants who currently need sponsorship or will need it in the future to maintain employment authorization do not meet eligibility requirements. Binghamton University is not an E‑Verify employer.

Equal Opportunity/Affirmative Action Employer

The State University of New York is an Equal Opportunity/Affirmative Action Employer. Binghamton University provides and promotes equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX, Binghamton University does not discriminate on the basis of sex in the educational programs and activities it operates, including employment and admission. For inquiries about sex discrimination, contact the University Title IX Coordinator or the Office of Civil Rights.

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation for the job application or interview process, contact the ADA Coordinator by completing the Reasonable Accommodation Request Form.