Admissions and Marketing Coordinator

Naya Healthcare; Frostburg (MD); On-site; USD 40,000 - 60,000; Full time

Job summary

Naya Healthcare is seeking an Admissions & Marketing Coordinator to join our team in Western Maryland. The role blends admissions oversight with strategic outreach to develop census and promote our skilled nursing care in the region.

You will manage referrals from hospitals and families, coordinate documentation, and collaborate with leadership to ensure compliant, patient-centered service. This is a dynamic, team-driven environment focused on growth and community engagement.

Qualifications

• Experience in admissions, marketing, or sales preferably within a healthcare setting.
• Excellent interpersonal and communication skills with the ability to connect with people.
• Strong organizational skills and attention to detail.
• Creative thinking and proactive outreach and problem-solving.
• Ability to stay professional while handling difficult conversations.
• Supportive leadership and opportunities for professional growth.
• Collaborative culture with team engagement and shared success.
• Employee engagement through regular events and recognition programs.

Responsibilities

• Admissions Coordination: serve as the primary contact for hospitals, referral sources, prospective residents, and families, guiding them through admissions.
• Marketing & Outreach: develop and execute strategies to raise awareness and promote the facility in the region.
• Relationship Management: build strong ties with hospitals, case managers, discharge planners, and other referrals.
• Administrative Support: maintain accurate records and ensure admissions documentation is compliant and complete.

Job description

Admissions & Marketing Coordinator

Location: Western Maryland

Are you a high-energy, dynamic professional with a flair for communication, relationship-building, and organization? We are seeking a dedicated Admissions & Marketing Coordinator to join our growing team.

Position Overview

The Admissions & Marketing Coordinator plays a key role in census development for the facility while promoting our facility within the community. This position blends administrative excellence with strategic outreach and relationship development.

Key Responsibilities

• Admissions Coordination: Serve as the primary point of contact for hospitals, community referral sources, prospective residents, and families, providing clear, professional guidance throughout the admissions process.
• Marketing & Outreach: Develop and execute marketing strategies that enhance awareness and build our reputation as a leading provider of skilled nursing care in the region.
• Relationship Management: Foster strong relationships with hospitals, case managers, discharge planners, and other referral sources.
• Administrative Support: Maintain accurate records and ensure all admissions-related documentation is completed efficiently and in compliance with regulations.

Qualifications

• Previous experience in admissions, marketing, or sales preferably within a skilled nursing or other healthcare environment.
• Excellent interpersonal and communication skills, with a natural ability to connect with people and put them at ease.
• Strong organizational skills and attention to detail.
• Creative thinking and a proactive approach to problem-solving and outreach.
• Ability to stay professional at all times while being able to have difficult conversations.
• Supportive Leadership: A management team that truly values your input and supports your professional growth.
• Collaborative Culture: Work with a passionate team in an environment where ideas are welcomed and success is shared.
• Employee Engagement: Enjoy regular team events, recognition programs, and a workplace culture that promotes positivity and purpose.