ADMINISTRATOR II Seafood Marketing Manager

State of Maryland; Maryland; Sur place; USD 72 000 - 113 000; Plein temps

Résumé du poste

The Maryland Department of Agriculture seeks a Seafood Marketing Specialist to develop, direct, and maintain marketing initiatives that promote Maryland seafood products and expand market opportunities for the state's seafood industry.

You will serve as the department's spokesperson, engage with seafood processors, watermen and other producers, write grants to support the industry, and oversee the seafood marketing budget, campaigns, events and sponsorship decisions.

Qualifications

• Excellent interpersonal and written/verbal communication skills.
• Experience with grant-funded programs preferred.
• Ability to manage high-visibility projects and policy input.

Responsabilités

• Develop, direct and maintain marketing initiatives to promote Maryland seafood.
• Create campaigns and opportunities to expand market reach for the seafood industry.
• Serve as spokesperson and liaison to processors, watermen and related organizations.
• Oversee budgeting for seafood marketing and related events and sponsorships.

Connaissances

Seafood marketing

Public speaking

Grant writing

Stakeholder engagement

Description du poste

Introduction

The Maryland Department of Agriculture is a department under Maryland's Executive Branch. Formed in 1972 by the Maryland General Assembly to address the agriculture needs for the State of Maryland, the Department oversees and serves as a regulatory body for animal health, consumer services to include marketing and lab services, plant and pest management and resource conservation. As the number one industry in Maryland, the diversity of agriculture programs in the State continues to expand and grow.

MDA's Vision

Achieving excellence in programs and services that preserve and protect agricultural resources and the environment, promote profitable agriculture and consumer confidence, and enhance the quality of life for all Marylanders.

MDA's Mission

Providing leadership and support to agriculture and the citizens of Maryland by conducting regulatory, service, and educational activities that assure consumer confidence, protect the environment, and promote agriculture.

Maryland's Best

Maryland's state-wide marketing program connecting consumers to fresh and local Maryland products, works to identify and develop profitable marketing local, national, and international opportunities for Maryland farmers and agricultural producers. The program also serves as a conduit for federal resources and for policy information specific to the agricultural sector. These programs have direct and indirect financial impact on farmers and producers and affect the way they sell their products and develop new buyers.

Maryland's Best Marketing Program

GRADE

GRADE 17 – This position offers a salary range of $71,805.00-$113,243.00 Yearly/annually based on qualifications, agency authority, agency budget, pay equity, and hiring salary guidelines.

LOCATION OF POSITION

50 Harry S Truman Parkway, Annapolis, MD 21401

Main Purpose of Job

This position will develop facilitate and maintain marketing initiatives to promote increased sales of Maryland seafood products and provide more value and awareness for Maryland's Seafood industries. This position develops advertising and campaigns that promote Maryland seafood products and expand market opportunities for the State’s seafood business. Additionally, this position serves as the spokesperson for the Maryland Department of Agriculture (MDA) while engaging with seafood processors, watermen and other producers. This position also serves as liaison to related organizations and serves as the Administrator and Coordinator for the Seafood Marketing Advisory Commission. This position contributes to the success of the Department of Agriculture in tis mission to support the profitability of agriculture and seafood by developing business to business contacts for Maryland processors, watermen and aquaculture producers as well as campaigns reaching consumers.

This position will be the Department's subject matter expert on seafood marketing and will receive a multitude of requests for input on any issue related to seafood. This role involves high-visibility projects, requiring an understanding of broad public policy issues as well as the ability to deal effectively with high-level elected officials and the media. Excellent interpersonal skills, strong written and verbal communication skills (including internet programs), the ability to recognize the need for confidentiality, and the ability to maintain that confidentiality are critical.

This position contributes to the success of the Department of Agriculture in its mission to support the profitability of agriculture by locating, securing and administering grant-funded programs related to watermen and seafood processors. This position is also responsible for writing grants that support the Maryland seafood industry, along with determining what events are worth sponsoring for Maryland seafood. In addition, the position identifies what trade shows and conferences are worth attending to promote Maryland seafood, along with presenting at various conferences as subject matter expert. This position also oversees and manages the seafood marketing budget, along with allocating funds to certain projects that stimulate and leverage the Maryland seafood industry.

POSITION DUTIES

Develop, direct and maintain marking projects to