Addressable TV Insights Analyst

She Runs It; Northern, New York (KY, NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Open company culture

Learning opportunities

401k with match

Medical, dental, vision

Job summary

Ampersand is the leading multiscreen TV data and insights company, delivering audience-first planning and advanced measurement for advertisers. We seek a data-driven professional to own addressable TV targeting, analytics reporting, and insights storytelling for our clients.

The role involves collaborating with agencies, data vendors, and internal teams to craft custom audiences and evaluate measurement studies. Strong Excel and PowerPoint skills are essential.

Qualifications

• 1-3 years of experience in a data role (publisher/agency/data provider).
• Familiarity with targeted media; Addressable TV a plus.
• Ability to synthesize insights from disparate data sources.
• Experience with multiple research methodologies; comfortable with 1st and 3rd party data sets.
• Mastery of Excel and PowerPoint.

Responsibilities

• Oversees all data needs for addressable TV targeting and measurement.
• Prepares analytics reports and visualizes insights; presents results to clients.
• Collaborates with Ampersand sales, data partners, and internal teams.
• Creates custom audience targets using data tools with external partners.
• Assesses feasibility of measurement studies and tracks costs of media plans.
• Benchmarks data and measurement results with the data team.
• Communicates needs and coordinates with data partners and operators.

Skills

Data analysis

Storytelling with data

Presentation skills

Tools

Excel

PowerPoint

Job description

Ampersand is the leading multiscreen TV data and insights company, delivering audience-first planning and advanced measurement for advertisers. We seek a data-driven professional to own addressable TV targeting, analytics reporting, and insights storytelling for our clients.

The role involves collaborating with agencies, data vendors, and internal teams to craft custom audiences and evaluate measurement studies. Strong Excel and PowerPoint skills are essential.