Ad Operations Specialist: Scale Direct & Programmatic

Bumble Inc.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Bumble Inc. is seeking an Advertising Operations Specialist to steward direct and programmatic ad delivery across Bumble and Badoo platforms.

You will own trafficking, QA, measurement, and reporting, ensuring clean setups and reliable performance in a fast-paced, collaborative environment. You’ll partner with Growth, Analytics, Marketing, and Product to translate campaign goals into scalable operational plans, using GAM and other ad tech to optimize yield while maintaining brand safety and

Qualifications

• 4+ years of advertising operations experience.
• Strong experience with Google Ad Manager (GAM) and ad tech workflows.
• Ability to analyze programmatic performance and derive optimization actions.
• Fluent in performance measurement and reporting, with KPIs.
• Experience partnering with cross-functional teams (Growth, Sales, Marketing, Analytics, Product).

Responsibilities

• Own end-to-end ad operations across direct campaigns, including trafficking, QA, and on-time delivery.
• Troubleshoot delivery issues, creative rendering, ad tags, measurement discrepancies, and platform integrations.
• Collaborate with Growth, Sales/Partnerships, Marketing, Analytics, and Product to translate goals into actionable plans.
• Manage pacing, rotations, and flighting for direct campaigns and identify issues proactively.
• Support programmatic partner relationships and troubleshoot delivery issues.
• Analyze and optimize programmatic performance to improve yield and inventory utilization.
• Maintain ad tech platform operations including workflows, naming conventions, specs, and documentation.
• Support measurement and reporting with accurate tracking and clear insights.
• Strengthen governance on brand safety, policy compliance, and operational controls.
• Leverage AI tools to streamline workflows while preserving human judgment.

Skills

GAM operations

Programmatic optimization

Data-driven decision making

Tools

Google Ad Manager (GAM)

Job description

Bumble Inc. is seeking an Advertising Operations Specialist to steward direct and programmatic ad delivery across Bumble and Badoo platforms.

You will own trafficking, QA, measurement, and reporting, ensuring clean setups and reliable performance in a fast-paced, collaborative environment. You’ll partner with Growth, Analytics, Marketing, and Product to translate campaign goals into scalable operational plans, using GAM and other ad tech to optimize yield while maintaining brand safety and