Ad Operations Specialist, Level 2

Farm Journal; United States; Remote; USD 55,000 - 90,000; Full time

Job summary

Join a dynamic team as an Ad Operations Specialist, where you will oversee digital campaigns from conception to completion. This role requires a self-motivated individual with strong analytical skills and hands-on experience in programmatic platforms. You will manage and optimize campaigns, ensuring client satisfaction while contributing to thought leadership in digital operations. If you thrive in a fast-paced environment and possess a keen attention to detail, this is the perfect opportunity to make an impact in the digital marketing landscape.

Qualifications

• 3+ years of experience in programmatic campaign management.
• Advanced expertise in digital and programmatic ecosystems.
• Experience with audience building and third-party ad servers.

Responsibilities

• Execute and optimize digital campaigns across multiple platforms.
• Analyze and resolve complex issues in programmatic media plans.
• Lead and mentor the digital team on campaign performance.

Skills

Analytical Skills

Technical Expertise

Attention to Detail

Problem Solving

Organizational Skills

Education

BS/BA in Marketing

BS/BA in Data Analytics

BS/BA in Business Administration

Tools

The TradeDesk

StackAdapt

Liveramp

Microsoft Excel

Job description

The Ad Operations Specialist, Level 2 will join a team responsible for Farm Journal digital campaigns from conception to completion. Operational tasks include order entry, creative trafficking, ad tag troubleshooting, optimization and reporting of onsite and offsite digital tactics such as display, mobile app, mobile messaging, newsletters, and email marketing campaigns.

The ideal candidate is self-motivated and has a quick-thinking analytical mind. The candidate is someone with hands-on experience building/planning audiences with programmatic platforms. The candidate must be able to adapt to various digital platforms, manage a sizable amount of inbound communication with speed and precision, and demonstrate a proven track record of satisfying the customer. Familiar with all digital media tactics and channels, including display, audio, native, CTV and video. Must have the ability to strategically integrate digital tactics based on performance or awareness objectives to drive optimal results.

In addition, the Ad Operations Specialist, Level 2 will contribute to overall Farm Journal digital thought leadership and an industry leading digital operations team.

Essential Duties and Responsibilities
These duties include, but are not limited to, the following. Other duties may be assigned.

• Work collaboratively in a matrixed structure to execute and deliver on all digital campaigns.
• Oversee the execution, management, and optimization of programmatic media plans across multiple DSPs, including but not limited to The TradeDesk and StackAdapt.
• Analyze and resolve complex issues based on in-depth knowledge of programmatic and ad-serving platforms.
• Lead and mentor the digital team on managed tasks and projects while upholding campaign performance and client satisfaction.
• Execute and optimize digital campaigns.
• Maintain current knowledge and expert understanding of DSP platforms, leveraging this expertise to support and educate both clients and internal teams.
• Analyze and maximize ROI.
• Support ongoing projects, monitor vendor trends and benchmarks.

Skills/Professional Experience
These qualifications include, but are not limited to, the following:

Core Competencies:

• Analytical.
• Technical Expertise.
• Initiative.
• High integrity.

Required:

• BS/BA degree in a related area (marketing, data analytics, business administration).
• 3+ years direct experience in programmatic campaign management.
• Proven aptitude for growth and capacity to learn.
• High level of attention to detail and excellent organizational skills.
• Advanced expertise in the digital and programmatic ecosystem.
• In-platform experience across major programmatic platforms.
• Highly self-motivated.
• Problem solver, not a problem alerter.
• Prior work with digital/programmatic campaigns and platforms (The TradeDesk, StackAdapt Social).
• Experience with audience building (Liveramp).
• Knowledge of third-party ad servers.
• Microsoft Excel skills: Pivot tables, vlookups and other functions.
• Advanced understanding of pixels, tag placement and campaign measurements such as impressions, reach and CTR.

Work authorization requirements
Must have unrestricted work authorization to work in the United States.

EEO statement
Farm Journal is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

To apply to any of our Farm Journal job postings, please send your resume and cover letter to: