Ad Operations Specialist

MassMedia Marketing, Advertising, PR; Phoenix (AZ); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Annual bonus incentives

Professional development

Healthcare plans

401(k) matching

Paid time off

Job summary

MassMedia Marketing, Advertising, PR, a fast-growing agency with offices in Phoenix and Las Vegas, seeks an Ad Operations Specialist to manage the full lifecycle of digital campaigns, including tagging and reporting.

You will implement advanced conversion tracking, build performance dashboards, and translate data into actionable insights for internal teams and clients, collaborating with media planners and client services. A strong analytical mindset and communication skills are required.

Qualifications

• 2-5 years of experience in ad operations within an agency environment.
• Advanced proficiency in conversion tracking and tag management.
• Hands-on experience with analytics and reporting platforms.
• Familiarity with programmatic platforms is a plus.
• Strong understanding of digital attribution models and data accuracy.
• Excellent communication and organizational skills.

Responsibilities

• Build and maintain advanced conversion tracking across platforms using GTM, Google Ads, Meta Pixel, and other tagging solutions.
• Implement and audit event-based tracking and audience pixels for data accuracy.
• Troubleshoot tracking issues with debugging tools and platform diagnostics.
• Support first-party data strategies and CRM integration with ad platforms.
• Develop dashboards and recurring reports using Looker Studio, Tableau, or similar tools.
• Analyze key metrics: conversions, ROAS, CPA, CTR, viewability, attribution.
• Collaborate with media planners, client services, and cross-functional teams.
• Maintain documentation of campaign specs and tracking setups.
• Stay current on platform updates and industry trends.

Skills

Conversion tracking

Tag management

Data analytics

Reporting

Client communication

Organization

Education

Bachelor’s degree in marketing

Tools

Google Tag Manager

Google Ads

Meta Pixel/Conversions API

Google Analytics 4

Looker Studio

Tableau

The Trade Desk

DV360

Job description

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence. We’re looking for an Ad Operations Specialist with advanced technical expertise in conversion tracking, campaign management, and performance reporting to join our growing team. This role requires a detail-oriented, analytically sharp professional who can manage the full lifecycle of digital ad campaigns and translate complex data into clear, actionable insights. Key Responsibilities: Conversion Tracking & Tag Management:

• Build and maintain advanced conversion tracking across platforms using Google Tag Manager, Google Ads, Meta Pixel, and other relevant tagging solutions
• Implement and audit event-based tracking, custom conversions, and audience pixels to ensure data accuracy and completeness
• Troubleshoot tracking issues using browser-based debugging tools, GTM preview mode, and platform diagnostics
• Support first-party data strategies and assist with integration of CRM or offline conversion data into ad platforms

Analytics & Reporting:

• Develop and maintain performance dashboards and recurring reports using tools such as Google Looker Studio, Tableau, or similar reporting platforms
• Compile and deliver clear, insightful post-campaign and in-flight reports that translate raw data into meaningful performance narratives for internal teams and clients
• Track and analyze key performance metrics including conversions, ROAS, CPA, CTR, viewability, and attribution data
• Identify trends, anomalies, and optimization opportunities through rigorous data analysis

Client & Team Collaboration:

• Partner with media planner/buyers, client services, and cross-functional teams to ensure seamless campaign execution and alignment with broader strategy
• Participate in client calls and presentations when necessary, confidently communicating technical concepts in accessible, client-friendly language
• Maintain documentation of campaign specs, tracking setups, and operational processes to support team efficiency and knowledge sharing
• Stay current on platform updates, industry trends, and emerging ad tech tools relevant to campaign performance and measurement

Requirements

• 2-5 years of experience in ad operations within an agency environment
• Advanced proficiency in conversion tracking and tag management, including Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions API
• Hands-on experience with analytics and reporting platforms such as Google Analytics 4, Looker Studio, Tableau, or comparable tools
• Familiarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plus
• Strong understanding of digital attribution models and multi-touch measurement
• Exceptional analytical skills with a high attention to detail and accuracy
• Excellent communication and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Bachelor’s degree in marketing, advertising, communications, information systems, or a related field

Benefits At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members’ lives better. Our comprehensive compensation and benefits program includes:

• Competitive salaries and opportunity for advancement; we always strive to promote from within!
• Annual team bonus incentives based on achieving individual and company goals
• Hybrid work model with flexible in-office/remote schedule
• Medical, dental and vision plans for you and your family and financial protection
• 401(k) plan with 3% company matching program
• Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Paid maternity leave
• Professional development, industry training opportunities, and career advancement from within
• Mileage reimbursement for work-related travel