Ad Operations Manager: Build Our In-House Campaign Engine

Hasbro; Boston (MA); On-site; USD 109,000 - 164,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is building a world-class internal media organization, and ad operations is being built from the ground up. As Manager, Ad Operations, you will be the founding owner of this function, writing the playbook to run campaigns accurately across CM360, Meta, Google Ads, DV360, and Amazon.

This onsite role will be based at Hasbro's Boston HQ (with interim locations in Pawtucket, RI or Boston) and leads trafficking, QA, reporting, and vendor coordination with Finance and Analytics teams to ensure

Qualifications

• 8+ years of experience in ad operations or digital media operations.
• Bachelor's degree or equivalent.
• Experience building processes, workflows, or functions from the ground up in ambiguity.
• Hands-on proficiency with ad serving platforms (CM360, Google Ad Manager) and tracking tooling.
• Familiarity with brand safety and verification tools (DoubleVerify, IAS).

Responsibilities

• Build Hasbro's in-house ad operations function from the ground up, defining workflows, SOPs, QA frameworks, and the tech stack.
• Traffic campaigns across CM360, Meta, Google Ads, DV360, Amazon with pre-launch checks, UTMs, pixels and tags.
• Own QA across creative, landing pages, tracking tags, and placements; ensure ads render and track correctly.
• Pull delivery reports, compare actual vs planned vs billed activity; resolve discrepancies.
• Maintain SOPs and relationships across media buying, analytics, creative, and finance.

Skills

Ad operations

Campaign trafficking

Data validation

Excel

Vendor coordination

Project management

Tracking & pixels

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Campaign Manager 360

Google Ad Manager

DoubleVerify

IAS

Airtable

Adobe Workfront

DV360

Job description

Hasbro is building a world-class internal media organization, and ad operations is being built from the ground up. As Manager, Ad Operations, you will be the founding owner of this function, writing the playbook to run campaigns accurately across CM360, Meta, Google Ads, DV360, and Amazon.

This onsite role will be based at Hasbro's Boston HQ (with interim locations in Pawtucket, RI or Boston) and leads trafficking, QA, reporting, and vendor coordination with Finance and Analytics teams to ensure