Founding Ad Operations Manager

Hasbro, Inc.; Boston, Northern (MA, KY); Hybrid; USD 109,000 - 164,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. is seeking a hands-on Manager of Ad Operations to founder the internal function and drive campaign trafficking, QA, and measurement across CM360, GAM, DV360, and Prime platforms.

You will design workflows, establish SOPs, and build scalable processes while coordinating with finance, analytics, and media teams to ensure accurate, on-time launches and high-quality data reporting.

Qualifications

• 8+ years of experience in ad operations, campaign trafficking, or digital media operations.
• Bachelor's degree or equivalent.
• Experience building or standing up processes, workflows, or functions from the ground up.
• Proficiency with ad serving platforms (CM360, Google Ad Manager) and major media buying platforms.
• Knowledge of tracking implementation (pixels, tags, UTMs, Floodlight) and measurement.
• Experience selecting or optimizing ad ops tooling and tracking infrastructure.
• Familiarity with brand safety and verification tools (DoubleVerify, IAS).
• Strong Excel skills for data validation and reporting.

Responsibilities

• Stand up Hasbro’s in-house ad operations function — design workflows, SOPs, QA frameworks, and tech stack.
• Define naming conventions, taxonomy, governance standards, and create scalable documentation.
• Establish vendor and platform relationships and shape the operating model for future hires.
• Traffic campaigns across CM360, Meta, Google Ads, DV360, Amazon with proper pre-launch checks.
• Own QA across creatives, landing pages, tracking tags, and placements; ensure brand safety.
• Troubleshoot tracking issues, pixel fires, and data discrepancies end to end.
• Pull delivery reports and investigate pacing or billing discrepancies; ensure clean reporting.
• Collaborate with Finance and analytics on data reconciliation and validation.
• Manage IO creation, vendor specs, timelines, and approvals to keep campaigns on schedule.
• Own and improve SOPs for trafficking, QA, and tracking; stay current with platform changes.

Skills

Campaign trafficking

Ad operations

Data validation

Excel

Vendor coordination

Communication

Project management

QA/testing

Attention to detail

Ambiguity handling

Education

Bachelor's degree or equivalent

Tools

Campaign Manager 360

Google Ad Manager

DoubleVerify

IAS

UTM/pixel tracking

Excel

Airtable/Workfront

Job description

Hasbro, Inc. is seeking a hands-on Manager of Ad Operations to founder the internal function and drive campaign trafficking, QA, and measurement across CM360, GAM, DV360, and Prime platforms.

You will design workflows, establish SOPs, and build scalable processes while coordinating with finance, analytics, and media teams to ensure accurate, on-time launches and high-quality data reporting.