Ad Operations Lead

Gainor Staffing; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading virtual behavioral healthcare company is seeking an Ad Operations Lead to drive growth initiatives. This role involves leading analytics improvements, troubleshooting ad campaigns, and implementing marketing tools. Ideal candidates will have a strong technical background and at least 5 years in Ad Operations, contributing to a mission of making mental health services accessible.

Qualifications

• 5+ years working in an Ad Operations role.
• Expertise in technical marketing or advertising environments.
• Experience with 3rd Party Marketing platforms and ad technologies.

Responsibilities

• Lead key Growth team activities across web properties and marketing platforms.
• Improve analytics and marketing data infrastructure.
• Troubleshoot campaign tracking issues and implement solutions.

Skills

Ad Operations

Data Analysis

Ad Technologies

Javascript

Education

BA/BS in a technical field

Tools

Google Ads

Facebook Ads Manager

Google Tag Manager

Mixpanel

Braze

Job description

Our client is the leading virtual behavioral healthcare company built on breaking the stigma of getting help for mental health. By developing a platform that offers therapy seekers easy access to expert licensed therapists of their choice through audio, messaging, or live video sessions, they champion and give a voice to mental health. Being inclusive, they continue to create innovative ideas and approaches to provide invaluable services, that are accessible to everyone, right at their fingertips. The continued growth of this platform requires a growth in talent.

They are looking for an Ad Operations Lead who will be a member of a team dedicated to growth, working alongside a Product Manager, Data Scientists, a team of software engineers, and the Marketing Team with the overarching goal of supporting people who are considering utilizing the client’s services.

Role Responsibilities:

1. Lead key Growth team activities across web properties and 3rd party marketing platforms
2. Improve analytics, product, and marketing data infrastructure by implementing scalable systems.
3. Troubleshoot campaign tracking issues across platforms and ad tech. Proactively envision potential solutions, communicate potential solutions with PM/stakeholders, implement/QA updates, and design monitoring systems to flag any future issues.
4. Implement & QA pixels (such as Facebook Pixel) and site-tags (such as Google Tag Manager) from existing partners, while recommending most effective future marketing operations tools
5. Analyze data from CRM platforms (such as ESPs like Braze) and data warehouse

Qualifications:

1. BA/BS in a technical field or equivalent professional experience
2. 5+ years working in an Ad Operations role
3. Expertise within a technical marketing or advertising environment
4. Knowledge of ad technologies, including ad serving, tracking, and attribution technologies, and Ad ops experience on platforms like Google Ad Exchange using Google Display Networks
5. Demonstrated experience with 3rd Party Marketing platforms (Google Ads, Facebook Ads Manager, Mixpanel, etc), CRM platforms (such as Braze) and technologies (ie. Facebook Pixel, Google Ads API)
6. Experience in tag and data integration QA with in-house and third-party connectors
7. Javascript experience