Ad Operations Executive

Lamwork; United States; On-site; USD 56,809 - 152,324; Full time

Job summary

Lamwork is seeking an Ad Operations Executive to be the operational backbone of digital advertising delivery in the United States. This role involves trafficking and optimizing campaigns across display, video, and programmatic inventory, ensuring that all projects meet established KPIs.

Successful candidates will have strong skills in platforms like Google Ad Manager and possess analytical and problem-solving capabilities. The expected salary ranges from $56,809 to $152,324 annually, depending on experience and specialization.

Qualifications

• Experience in trafficking digital advertising campaigns across various formats.
• Strong analytical skills for performance reporting and troubleshooting.
• Ability to manage multiple projects and deadlines simultaneously.

Responsibilities

• Traffic digital advertising campaigns across display, video, and programmatic inventory.
• Monitor live campaign pacing and make adjustments as necessary.
• Coordinate creative asset collection to meet deadlines.
• Audit tags and tracking implementations across active accounts.
• Analyze post-campaign performance data and produce reports.

Skills

Google Ad Manager (GAM/DFP)

Campaign Trafficking

Tag Management

Programmatic Advertising (DSPs/SSPs/RTB)

Performance Reporting (Google Data Studio, Excel)

Attention to Detail

Analytical Thinking

Time Management

Stakeholder Management

Problem Solving

Education

Google Ad Manager Certification (GAM)

Google Display & Video 360 Certification (DV360)

IAB Digital Media Sales Certification (DMSC)

Google Analytics Certification (GA4)

Job description

Ad Operations Executive career guide explores campaign trafficking, ad serving, and programmatic advertising skills, plus salary data and career path.

Ad Operations Executive Overview

An Ad Operations Executive is the operational backbone of digital advertising delivery, responsible for translating signed media plans into live, verified campaigns that meet contracted terms and client KPIs. Day to day, the work spans setting up and trafficking placements across display, video, mobile, and programmatic inventory; monitoring pacing in real time; coordinating creative assets; and producing the post‑campaign reports that determine whether clients renew. Based on Lamwork's research across Ad Operations Executive job data, this role sits at the intersection of commercial, account management, and technical teams, making it one of the most cross‑functional positions in digital media operations.

Ad Operations Executive Key Responsibilities

• Traffic digital advertising campaigns across display, video, and programmatic inventory to match contracted delivery specifications.
• Monitor live campaign pacing daily, catching delivery shortfalls early and applying adjustments to protect KPI attainment.
• Coordinate creative asset collection from agencies, clients, and internal design teams to keep go‑live schedules on track.
• Audit tags, pixels, and tracking implementations across active accounts to maintain conversion attribution accuracy and data integrity.
• Analyze post‑campaign performance data and produce client‑facing reports with clear commentary and optimization recommendations.

Ad Operations Executive Required Skills

• Hard Skills: Google Ad Manager (GAM/DFP), Campaign Trafficking, Tag Management, Programmatic Advertising (DSPs/SSPs/RTB), Performance Reporting (Google Data Studio, Excel)
• Soft Skills: Attention to Detail, Analytical Thinking, Time Management, Stakeholder Management, Problem Solving

Ad Operations Executive Career Path

Typical Career Progression for an Ad Operations Executive:

• Ad Operations Coordinator
• Ad Operations Executive
• Senior Ad Operations Executive
• Ad Operations Manager

Most professionals reach the Senior Ad Operations Executive level within three to five years, depending on the volume and complexity of campaigns they manage. Advancement is driven primarily by hands‑on platform depth, the ability to lead QA processes independently, and demonstrated skill in translating raw delivery data into actionable recommendations for commercial teams.

Ad Operations Executive Certifications

• Google Ad Manager Certification (GAM) – demonstrates core ad server proficiency required by most employers
• Google Display & Video 360 Certification (DV360) – validates programmatic campaign execution across major DSP environments
• IAB Digital Media Sales Certification (DMSC) – signals fluency in digital advertising standards and ecosystem knowledge
• Google Analytics Certification (GA4) – supports performance reporting and attribution work central to the role

Ad Operations Executive Salary in the United States

Ad Operations Executive salaries in the United States typically range from $56,809 to $152,324 per year, based on the most recent data from Glassdoor. Pay within this range shifts most meaningfully based on the ad server platform specialization a candidate holds, particularly DV360 or multi‑DSP proficiency, the type of employer (publisher, agency, or ad tech platform), and the volume of concurrent campaigns the professional is trusted to own independently.