AD, Business Analytics (Remote) - Metabolic

BioCT Innovation Commons; Connecticut; Remote; USD 140,000 - 222,000; Full time

Job summary

An established industry player is seeking an Associate Director of Business Analytics to drive impactful marketing strategies through advanced analytics. This role involves conducting sophisticated analyses to measure marketing effectiveness, support brand planning, and optimize promotional resource allocation. You will collaborate with cross-functional teams to ensure data-driven decisions and contribute to the company's success. If you have a passion for analytics and a desire to influence marketing strategies in a dynamic environment, this opportunity is for you. Join a team that values innovation and promotes a healthy work-life balance.

Benefits

Health insurance

Work-life balance support

Networking opportunities

Mobility options

Qualifications

• 7+ years of analytic experience with relevant data sources and methodologies.
• Proficiency in advanced analytical techniques and promotional responsiveness.

Responsibilities

• Conduct advanced analytics to support brand planning and promotional strategies.
• Liaise between Marketing and Sales for business tactics and strategies.

Skills

Analytical methodologies

Statistical analysis

Customer profiling

Segmentation

Digital analytics

Interpersonal skills

Project management

Education

Bachelor's degree

Master's degree

Tools

R

Python

SAS

SQL

Excel

PowerPoint

Job description

Compensation Data

This position offers a base salary between $140,000.00 and $222,000.00.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Associate Director, Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.

Responsibilities for this role include conducting and interpreting advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.

Duties & Responsibilities

• Conducts advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation.
• Liaises between Marketing and Sales in the development of business tactics and strategies.
• Responsible for leading the development of targets and segments that are aligned with business strategy.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual/non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.

Requirements

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Proficiency in the development, documentation and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Proficiency in customer identification and segmentation that has influenced marketing and sales strategy.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverable, and ensuring recommendations/results are implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Experience analyzing large, deidentified patient claims data sets strongly preferred.
• Experience in Metabolic therapeutic areas such as Obesity and Liver Health strongly preferred.
• Experience working within a large pharmaceutical manufacturer strongly preferred.
• Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL, etc.; experience with Excel and PowerPoint.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.
• Must be physically within the continental US during working hours.
• Must be willing to work regular business hours aligned to the EST time zone.