Acquisition Marketing Manager - Demand Capture

agoc; Butler (Butler County); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Armstrong Group is seeking an Acquisition Marketing Manager, Demand Capture to own the full online funnel—from discovery to installed subscribers. You will optimize SEO, paid search, and on-site experiences to maximize new subscribers and conversion.

You will collaborate with marketing operations to define qualified leads, analyze CAC, and iterate with AI-enabled personalization. This role demands a data-driven, test-and-learn mindset in a family-owned environment.

Qualifications

• 4+ years in conversion-rate optimization, website or growth marketing, ideally in telecom or subscription businesses.
• Hands-on CRO across A/B testing, checkout optimization, and landing-page performance.
• Strong understanding of UX, landing-page optimization, and conversion-rate principles.
• Working knowledge of SEO and AI-driven discovery to in-market demand.

Responsibilities

• Own the .com experience end-to-end from landing to completed order.
• Own discovery (SEO/AEO/GEO) and coordinate content with stakeholders.
• Own paid search from branded queries to high-intent comparisons.
• Own serviceability & address qualification and lead conversion paths.
• Optimize checkout with continuous experimentation and testing.
• Own consideration content, plan comparisons, and proof points.
• Recover carts and quotes with targeted on-site experiences.
• Drive call conversion and optimize click-to-call pathways.
• Convert qualified leads to installed subscribers and track impact.
• Tailor journeys across segments and maintain end-to-end funnel data.

Skills

Conversion-rate optimization

A/B testing

Checkout optimization

Landing-page optimization

Google Analytics

CAC modeling

Data-driven

Call tracking

AI/personalization

Segmentation

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Job description

As our Acquisition Marketing Manager, Demand Capture, you own the moment of intent through the completed order. When prospects are ready to shop, you make sure they find us in paid and organic search, bring back the ones who looked but didn't buy, and turn that traffic into installed customers on Armstrong.com, confirming we can serve an address, answering the questions that tip interest into intent, and removing every obstacle between wanting Armstrong and having it. Your work shows up directly in the metric the whole company watches: new subscribers. This is a role for someone who loves owning a conversion number and relentlessly optimizing their way to it. You own in-market demand and the .com experience end to end, across every segment and every prospect journey.

What You'll Do:

• Own the .com Experience End to End: Own and continuously optimize the Armstrong.com journey from the moment a visitor lands through the completed order, so every step moves them closer to becoming a customer.
• Own Discovery (SEO / AEO / GEO): Own how potential customers find Armstrong in search and AI answer engines, partnering with our Social, Content & Communications Manager to produce the content that makes us discoverable
• Own Paid Search: Own Armstrong's paid search, from branded and high-intent queries to comparison searches, so we show up the moment prospects are ready to choose and every click lands on the page most likely to convert.
• Own Serviceability & Address Qualification: Own and continuously optimize the online serviceability check that confirms we can serve an address, and the path that turns an interested visitor into a qualified lead.
• Optimize Conversion & Checkout: Continuously improve the online checkout and conversion paths, using A/B testing of pages, forms, offers, pricing, and calls to action to maximize conversion rates.
• Own Consideration Content: Own the content that answers the questions people ask before they buy, including plan comparisons and customer proof points, so the case for Armstrong is clear and convincing.
• Recover Carts & Quotes: Win back people who started but did not finish a purchase, using targeted email and on-site experiences to understand and address friction points.
• Drive Call Conversion: Own click-to-call pathways, ensure web pages prompt calls, and partner with the call center to achieve target conversion rates.
• Convert to Installed Subscribers: Own the final stretch where a qualified lead becomes an installed subscriber, turning intent into gross adds and owning the metrics the business watches most.
• Segment-Tailored Conversion: Tailor the .com experience and conversion journeys to different segments and journeys, since a new-build prospect and a competitive-overbuild switcher weigh the decision differently.
• Define the Qualified Lead & Own the Data: Partner with Marketing Ops & Analytics to define what a qualified lead means for Armstrong and own the conversion data sources they need for end-to-end funnel reporting.
• Partner with Demand Generation: Work with Demand Generation on incoming traffic quality and landing experience, and with Product Marketing on the offers and competitive messaging that win comparison

What You'll Need:

• 4+ years in conversion-rate optimization, website or growth marketing, or performance marketing, ideally in telecom, broadband, or another subscription business
• Hands-on CRO experience across A/B testing, checkout optimization, and landing-page performance
• A strong grasp of website UX, landing-page optimization, and conversion-rate principles
• Working knowledge of SEO and how organic and AI-driven discovery bring in-market demand to .com
• An iterative, test-and-learn mindset, comfortable running and reading A/B tests
• A rigorously data-driven approach, fluent in Google Analytics, funnel reporting, and CAC modeling
• A strong grasp of call tracking, click-to-call, and call-center marketing integration
• An understanding of how to tailor conversion to different customer segments and journeys
• Comfort embracing emerging technology, including AI, to work more efficiently, for example for personalization, predictive qualification, and dynamic offers
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• Bonus: serviceability or address-qualification tools, telecom ordering systems, or CRO platforms

What's in It for You:

• Own the most strategic stretch of the funnel, from the search result through the .com experience thousands of potential customers use to decide, and the new-subscriber number the whole company watches
• Build the conversion engine for a company launching multi-gig, mobile, and a new TV experience at once
• See your impact every week in clear, immediate metrics
• Join a family-owned company trusted by its communities for nearly 80 years
• Competitive compensation and benefits, in a mission-driven culture built on trust

Who We Are

The Armstrong Group is a family owned and operated collection of divers