ACQUISITION MANAGER (ACQUISTION AND COMMERCIAL CARD)-CARD SERVICES DEPT

FirstBank; San Juan (PR); On-site; USD 110,000 - 150,000; Full time

Job summary

FirstBank PR is seeking a seasoned Acquisition & Commercial Credit Card Manager to drive consumer and commercialカード acquisition through traditional channels and omnichannel approaches. You will oversee portfolio growth,Retention, and profitability while aligning with risk and customer experience goals.

The role requires urgency in a rapidly evolving market, a structured mindset for innovation, and collaboration across TSA, BR, ERM, CRM, PMO, and EA teams to deliver innovative solutions.

Qualifications

• Bachelor’s degree preferred in Business Admin, Marketing, Finance, IT/Systems, or Accounting.
• Master’s degree preferred.
• 10–15 years of relevant experience in sales, marketing management, product management, or related areas.

Responsibilities

• Develop and execute acquisition strategies for consumer lending products and commercial credit cards.
• Lead customer acquisition and portfolio growth with lifecycle optimization.
• Monitor profitability, risk, and customer experience objectives across channels.

Skills

Bilingual: Spanish/English

Interpersonal skills

Communication

Negotiation

Analytical thinking

Problem solving

Education

Bachelor’s degree in Business Administration, Marketing, Finance, IT/Systems, or Accounting

Master’s degree preferred

Tools

MS Office

Banking systems

Job description

At FirstBank PR, we strive to be a trusted advisor to our clients and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations.

Do you have a passion for helping customers, building relationships, and delivering extraordinary, personalized customer service? If your answer is yes, FirstBank is the number one place for you.

A Brief Overview

The Acquisition & Commercial Credit Card Manager (AM) is responsible for developing and executing acquisition strategies for consumer lending products through traditional channels, including credit cards and personal loans, as well as for commercial credit cards through an omnichannel approach. This role leads customer acquisition and commercial portfolio growth, including lifecycle optimization, while ensuring alignment with profitability, risk, and customer experience objectives. The position also oversees the commercial credit card portfolio, driving usage, retention, and profitability through targeted initiatives while maintaining the competitive positioning of retail credit cards and personal loans.

This role requires a strong sense of urgency in response to a rapidly evolving competitive landscape, along with a structured mindset that helps drive innovation, product design, and the execution of tactics and strategies.

What You’ll Need to Succeed

• Responsible for the development, implementation, and execution of sales strategies and tactics to achieve or exceed acquisition goals while maintaining return on investment through traditional channels. Identifies high-potential segments, maximizes product placement, and leverages internal traditional channel advertising to achieve portfolio growth goals within budgeted cost-per-new-client targets.
• Builds strong relationships and collaborates frequently across multiple departments, business units, vendors, and service providers throughout FirstBank to secure approvals and support the successful implementation of innovative solutions.
• Departments: Testing and Systems Administration (TSA), Business Reporting (BR), Enterprise Risk Management (ERM), Corporate Risk Management (CRM), Compliance (BSA/Regulatory), Project Management Office (PMO), Enterprise Architecture (EA), Network and Systems.
• Business Units: Consumer Business, Branch Administration, Business Banking, Corporate Banking.
• Vendors and Service Providers: FIS (LOCAL and GLOBAL), TSYS, ITDG, Others (TBD)
• Executive Communication and Governance:
• Presents solutions, business cases, and supporting documentation to obtain approvals for product implementations and launches from oversight and senior management committees, including:
• Steering Committees
• Senior Management
• Other Executive Management Team ad-hoc meetings
• Leads commercial/corporate credit card acquisition strategies and tactics through different channels in strong partnership and collaboration with the Branch Network, Small Business, and Corporate Banking groups. Monitors, measures, and implements different tactics to achieve business results through these channels.
• Measure existing and new product/service performance, modify offerings as necessary by assessing emerging trends that allow FirstBank to deliver innovative solutions that improve personal loans customer experience. Maintain documented competitive, market and commercial customer needs analysis (including but not limited to):
• Product Gap Analyses
• Competitive Gap Analyses
• Leads efforts to develop a strategy jointly with key stakeholders to implement and sell a product, involving planning and assisting in the development, marketing, and distribution of potential new features.
• Provide a clear plan for launched products and services, outlining goals as well as potential risks, challenges, and opportunities.
• Research and document product requirements to ensure that products meet business needs, performance objectives, and deliver an exceptional customer experience.
• Responsible for managing assigned portfolio of programs to ensure retention and growth of Commercial Card spend. Monitor and maintain good working relationship with stakeholders and provide monthly/bimonthly touch points.
• Participate in the full Commercial Card sales cycle to attain successful client experience. Monitor the pricing of deals (rebate, fees, and rewards) to ensure profitability for each program.
• Owns the acquisition funnel monitoring process for traditional channels: develop, track and implement metrics to better understand the areas of opportunities and strengths.
• Provides acquisition goals and assumptions for budget development.
• Manages stakeholder and program communications related to strategies, tactics, and/or projects or assignments within Consumer Business.
• Problem Analysis & Solution
• Ownership
• Vision & Values
• Development (Personal & Others)
• Empowering & Motivation Others
• Managing Performance

What You’ll Need:

· Required Bachelor’s degree preferrable in the following areas of study: Business Administration, Marketing, Finance, Information Technology/Systems, or Accounting.

Master’s degree preferred in Business Administration, Marketing, Finance, Information Technology/Systems, or Accounting. 10–15 years of relevant experience in sales, marketing management, product management, or related areas.

Core Competencies

• Fully bilingual in Spanish and English, with strong written, verbal, and presentation skills
• Strong interpersonal, communication, and problem-solving skills
• Ability to document processes and implement control procedures
• Proficiency in Microsoft Office and related banking systems
• Strong leadership, influencing, and negotiation skills
• Ability to manage multiple priorities, work under pressure, and meet deadlines
• Strong analytical thinking and sound judgment
• Strong coaching and people development skills

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills required of personnel so classified. The reporting relationship may not reflect the most recent changes to the corporate reporting structure.