Account Strategist

SmartBug Media; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

SmartBug Media seeks an Account Strategist responsible for driving client success through strategic planning and relationship management. The role demands strong interpersonal skills, a comprehensive understanding of client needs, and the ability to create effective lifecycle strategies. Join a dynamic team and help clients achieve measurable results with innovative digital solutions.

Benefits

Health insurance with company contribution

Paid maternity and paternity leave

4-week paid sabbatical every 5 years

401(k) with employer matching

Flexible spending plan

MacBook Air issued upon hire

Qualifications

• Minimum 6 years of experience in digital strategy.
• Experience in Health Care, SaaS, or Professional Services is a plus.
• Strong interpersonal skills and problem solving.

Responsibilities

• Serve as strategic account lead and client contact.
• Define client goals and develop comprehensive strategies.
• Monitor and report on client satisfaction and outcomes.

Skills

Client Success

Relationship Building

Strategy Development

Communication

Problem Solving

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

HubSpot

Job description

Req#: 28e46cbd-79bb-4db0-80f3-3eba453b82e5

SmartBug Media is the full-service digital agency of choice for organizations looking to

create resilient growth across the entire customer lifecycle, with a strong focus on the

HubSpot ecosystem. From marketing to sales, revenue operations to customer success,

and e-commerce to integration, SmartBug combines sound strategies and technology with

top talent to help clients set the course for continued success. Recognized globally,

we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won

numerous Comparably awards for our culture and leadership. We're not just HubSpot's

highest-rated partner worldwide but also a two-time HubSpot North American

Partner of the Year and proud Elite Partner. SmartBug is also a proud Google

Premier Partner.

**Only U.S. based candidates will be considered as we are not currently hiring internationally**

Job Summary:

The Account Strategist will report to the Senior Director of Account Strategy and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients.

To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.

As an Account Strategist, you will be measured on delivering the following:

Client satisfaction (results, retention, awards, reviews, referenceable clients)

Customer growth and profitability

Client effective billing rates (EBRs)

Out-of-scope revenue attainment

Setting and achieving SMART client goals

Timely strategy delivery

Individual utilization rates that meet company goals


Requirements:
• Client Success
• Build and maintain strong relationships with clients; comfortable interacting with C-Suite executives
• Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives, and challenges
• Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client
• Act as the main point of contact and the face of SmartBug for your clients
• Address client feedback and concerns promptly
• Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference
• Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations)
• Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation
• Partner with the Director of Service Strategy to ensure new services represent the voice of the customer
• Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success
• Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective
• You are responsible for being an expert in your clients’ industry such that they see you as a peer and trusted advisor
• Strategy Development and Execution
• Work with specialty strategist teams to develop value-based goals for our clients across the customer lifecycle
• Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer’s strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth
• Demand Generation: Ideal customer profiles, buyer personas, inbound marketing, content marketing and syndication, conversion rate optimization, event marketing, social media, conversational marketing, influencer marketing, account-based marketing, lead nurturing, paid media; all features within HubSpot Marketing Hub and Content Hub—not just inbound marketing and/or HubSpot methodology
• Sales and CRM: Product knowledge, building rapport, analyzing customer needs, communicating with different buyer personas, contact management, account-based marketing and selling, sequences, lead qualification, lead routing, pipeline management, pipeline automation, handling objections, prospecting, competitive analysis, presentation and sales training; all features within HubSpot CRM
• Customer Success: Establishing strong customer relationships, customer acquisition strategies, customer retention strategies, customer onboarding, customer loyalty, customer health metrics, customer feedback surveys, cross-sell and upsell strategies, customer lifetime value, service and support analytics; all features within HubSpot Service Hub
• Develop full customer lifecycle strategy for clients that meets their stated business goals—demonstrating ROI for your clients should be your North Star
• Understanding of third-party tools and how they integrate with HubSpot for the purposes of recommending strategies
• Work with SmartBug technologists to optimize client’s HubSpot instances as well as execute the technology strategy in HubSpotWork with creatives to create and curate sales collateral, presentations, and other content pieces to support your clients’ sales processes
• Reporting and Analytics
• Regularly assess and report on the impact of sales enablement and operations efforts—remember, ROI is the North StarUse insights to optimize strategies and improve results
• Work with specialty strategists to provide monthly reports, quarterly business reviews (QBRs), and additional strategic recommendations based on a strong understanding of performance data
• Leadership
• Directly manage and develop 1-2 account specialists—you are responsible for their performance and their development
• Lead a cross-functional team of digital strategy professionals specializing in demand generation, sales and CRM, customer success, technology, copy and design, website development, paid media, and public relations
• Delivery Process
• Monitor and manage campaign budgets and scope
• Track and meet effective billing rate (EBR) goals
• Work with internal SmartBug team to ensure quality work is delivered to clients
• Ensure you create and follow processes that result in differentiated client results and quality
• SmartBug Sales and Marketing Support (For Senior Account Strategist Only)
• Collaborate with the SmartBug sales team to develop tailored strategies to prospectsAssist SmartBug sales reps in delivering recommendations during sales calls
• Participate in the company's content, thought leadership, and organic social programs
Requirements:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital strategy.
• Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living industries is a plus.
• Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.
• Proven ability to lead and direct a team of professionals working on client accounts.
• Experience in setting and achieving annual and quarterly goals for clients.
• Demonstrated ability to build and maintain a positive and productive team spirit.
• Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
• Strong interpersonal skills and the ability to inspire and motivate a team.
• Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
• Exceptional communication and presentation skills.
• High level of organization, attention to detail, and the ability to manage multiple priorities.
• Strong problem-solving capabilities and the ability to navigate complex challenges.
• High level of integrity, work ethic, and professionalism.
• Passion for client success and a commitment to delivering outstanding results
• Experience working remotely in similar roles is strongly preferred.
• HubSpot Marketing, Sales, and Customer Service Certifications, as well as account management certifications.
WHAT WE OFFER - PERKS!
• Annual Salary between $70,000- $90,000 DOE
• Health insurance with company contribution
• Paid maternity and paternity leave
• Paid vacation
• Paid time off
• 4-week paid sabbatical every 5 years of employment
• Monthly remote work allowance
• 401(k) with employer matching
• Flexible spending plan
• Company-funded short-term disability and life insurance
• Long-term disability
• Training budget
• The flexibility of working remotely
• MacBook Air issued to you at time of hire

$70,000 - $90,000 a year

About the company

SmartBug Media is a full-service digital marketing agency specializing in demand generation, revenue operations, e-commerce marketing, and paid media.

Notice

Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at [e-mail] or 407-000-0000.

Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility.

An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report . NYC applicants may request an alternative process or accommodation at [e-mail] or 407-000-0000.