Account Strategist

Coalmarch Marketing; Raleigh (NC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Flexible PTO

Job summary

Coalmarch is seeking an Account Strategist to manage a portfolio of 40–60 small business clients in the home services industry. You will coordinate with SEO, Digital Ads, Products, and Development teams to maintain a high-volume book of business with a focus on SEO fundamentals, ensuring strong client experiences.

The role emphasizes organization, multi-tasking, and translating digital marketing performance into tangible business outcomes.

Qualifications

• 1–2 years of experience in Digital Marketing, Account Management, Project Management, or a related client-facing role.
• Foundational understanding of SEO concepts and digital marketing performance metrics.
• Proven ability to manage a high volume of client accounts simultaneously without letting details slip.
• Excellent written and verbal communication skills in English.

Responsibilities

• Own the marketing strategy from start to finish for your portfolio.
• Serve as the primary point of contact for your Base Pod clients and build trust.
• Lead regular client meetings to review performance and discuss next steps.
• Translate marketing performance into business outcomes and explain results clearly.
• Coordinate client projects with the SEO, Design, Development, and Digital Ads teams.

Skills

Account management

Digital marketing

SEO fundamentals

Cross-functional collaboration

Client communication

Tools

ClickUp

Google Analytics

Google Search Console

Job description

Account Strategist

Coalmarch | Full-Time | Accounts Team

About the Role

As an Account Strategist on our Base Pod, you'll manage a portfolio of 40–60 small business clients within the home services industry, working closely with our SEO, Digital Ads, Products, and Development teams. This pod is built for candidates who thrive on organization and volume — you'll run a high-functioning book of business with lighter-touch client cadences and a strong emphasis on SEO fundamentals, keeping every account on track without sacrificing the client experience.

The ideal candidate is highly organized, comfortable managing many moving pieces at once, and confident translating digital marketing performance into business outcomes clients actually care about.

What You'll Do

• At the highest level, you'll own the marketing strategy from start to finish, adjusting it as needed based on a deep understanding of each client's goals, needs, and digital marketing strategy.
• Serve as the primary point of contact for your portfolio of Base Pod clients, building trust and championing their performance.
• Create meeting agendas and lead regular client meetings to review performance, deliver updates, and discuss next steps.
• Translate digital marketing performance — with an emphasis on SEO — into business outcomes and explain results in a clear, client-friendly manner.
• Manage the successful and ongoing execution of client projects, coordinating the completion of tasks by the SEO, Design, Development, and Digital Ads teams.
• Coordinate client requests and manage communication between clients and internal teams.
• Draft meeting recaps, action items, and strategic recommendations following client discussions.
• Monitor client performance metrics and stay informed on SEO and digital advertising updates and industry trends.
• Collaborate with other departments to develop client improvement plans and retention strategies.
• Maintain organized, accurate documentation and account records within our project management systems (ClickUp).
• Actively participate in your pod, working with a consistent group of teammates on a shared tier of clients.

Qualifications

For this role, we're looking for individuals who possess:

• 1–2 years of experience in Digital Marketing, Account Management, Project Management, or a related client-facing role.
• Previous digital marketing agency experience is highly preferred.
• Foundational understanding of SEO concepts and digital marketing performance metrics.
• Proven ability to manage a high volume of client accounts simultaneously without letting details slip.
• Excellent written and verbal communication skills in English.
• Strong project management and organizational abilities.
• Ability to lead client meetings and present performance results confidently.
• Experience coordinating cross-functional teams and managing multiple priorities.
• Familiarity with client retention and relationship management practices.
• Willingness to learn new technologies and AI tools.
• Bonus points if you have experience with ClickUp, Google Analytics, or Google Search Console.

Who You Are

We believe that getting the right people with the right values in the right seats is the key to long-term success — for both our company and every individual on our team. That's why we care just as much about who you are as your experience. You're the ideal candidate for this position if you are:

• Detail-oriented and organized: You're able to manage a high volume of clients, tasks, and timelines without missing a beat.
• Collaborative team player: You work well across departments and personalities, building strong working relationships.
• Adaptable problem-solver: You stay calm under pressure, pivot easily when needed, and proactively find solutions.
• Positive and professional attitude: You bring a friendly, can-do mindset to both client and team interactions.
• Approachable and supportive: You build trust with clients and coworkers alike and consistently follow through on responsibilities.
• Client-focused communicator: You communicate clearly and effectively, always keeping client goals in mind.

Perks & Benefits

• Great benefits: Health, dental & vision insurance, 401(k) with company match
• Strong culture: Shared values, transparent leadership, meaningful relationships, volunteer opportunities, employee recognition systems
• Exceptional work-life balance: Flexible PTO policy you are encouraged to use, paid company holidays.
• Commitment to professional development: Promote-from-within culture, career advancement opportunities, weekly one-on-ones with your manager, 360-feedback systems, structured onboarding programs, ongoing training & skill development, public speaking opportunities
• Fulfilling work: Thought leadership, industry expertise, results-focused, data-driven, innovative, collaborative work