Account Merchandising & Sales Specialist

Gulf Distributing Co.; Mobile (AL); On-site; USD 40,000 - 66,000; Full time

Job summary

Gulf Distributing Co. in Mobile, AL seeks a Customer Relations Representative to drive sales within assigned retailer accounts for beer and non-alcoholic products.

You will conduct regular sales calls, merchandise, manage POS, review product lines, and pursue additional placements while maintaining daily plan updates and strong retailer relationships. The role emphasizes visiting accounts in a timely sequence, leveraging sales history, coordinating with drivers, and upholding company policies

Responsibilities

• Conduct a complete sales call on all assigned accounts on the proper day and in the established sequence.
• Sell and merchandise beer and non-alcoholic products in accordance with the standards of GDH.
• Work with all your retailers to equalize order quantities between their scheduled deliveries.
• Ensure all paper and permanent Point of Sale is used in the proper manner and quantity.
• Use your sales history data in each account as a selling tool. Ensure that all products are reviewed on every sales call to prevent out of stocks.
• Request one additional placement, ad, display, sign, static, price reduction, etc. on each sales call.
• Keep marketing plan and all tracking charts updated daily.
• Actively participate in all incentive programs.
• Prepare for the Delivery Driver/Merchandiser the P.O.S. materials they will need to properly service your accounts on the next business day.
• Maintain a positive working relationship with the owners, managers and employees of your assigned accounts.
• When possible avoid retailer contacts during their busy times.
• Be aware of all competitive activity and opportunities to increase sales in your assigned accounts.
• Pursue new placements and lower PTC’s on all special promotions or new everyday lower prices on the products you sell and merchandise.
• Request competitors’ shelf space for new placements or for expanding your existing placements.
• Advise and train the retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them.
• Demonstrate a sincere interest in the business success of each account that is assigned to you.
• Maintain open and clear communications with the owners, managers, and other employees of GDH.
• Maintain open and clear communications with the owners, managers and other employees of all your accounts.
• Report to your Manager all new competitive activity in your accounts.
• Forward to your Manager immediately all competitive price information.
• At weekly sales meeting, share information with the other employees that will benefit the company.
• Actively participate in designated retail market days and/or Crew Drives.
• Have your orders available for downloading at the assigned times.
• Communicate to the Deliver Driver(s) the tasks they need to perform regarding displays, placements, POS and other duties.
• Dress and maintain your personal appearance in a professional manner and according to company policy.
• Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.).
• Conduct all your activities within the guidelines of all company policies and procedures.
• Conduct all of your activities in accordance to the local, state and federal liquor control regulations.
• All other duties as assigned.

Job description

Gulf Distributing Co. in Mobile, AL seeks a Customer Relations Representative to drive sales within assigned retailer accounts for beer and non-alcoholic products.

You will conduct regular sales calls, merchandise, manage POS, review product lines, and pursue additional placements while maintaining daily plan updates and strong retailer relationships. The role emphasizes visiting accounts in a timely sequence, leveraging sales history, coordinating with drivers, and upholding company policies