Account & Market Research Analyst

Foundever; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

Foundever is seeking an Account & Market Research Analyst to transform account and market data into actionable GTM intelligence for sales, marketing, and leadership. The role blends secondary research, data synthesis, and segmentation to inform account planning and pursuit strategy.

The analyst will design ICPs, monitor market signals, and produce briefs for executive meetings while maintaining centralized research repositories.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 2-4 years of experience in competitive intelligence, CRM or an analyst role supporting sales/marketing.
• Strong CRM and market data skills and comfort working across multiple data sources.
• Proficiency in Excel/Sheets and PowerPoint/Slides for synthesis and presentation.
• Excellent written communication skills with the ability to distill complex information into concise insights.
• Experience with research and intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, Crunchbase, or Owler.
• Familiarity with a CRM platform (e.g., Salesforce, HubSpot) and account-based marketing/sales motions.
• Exposure to B2B SaaS or technology sales environments.
• Analytical thinking and structured problem solving.
• Secondary/desk research and data triangulation.
• Business and financial acumen.
• Clear, concise written and visual communication.
• Attention to detail and data accuracy.

Responsibilities

• Turn account and market data into GTM intelligence to sharpen account planning and pursuit strategy.
• Conduct market, industry, and competitive landscape analysis to support planning and segmentation.
• Design ICP and prioritization matrix across industry segments and product offerings.
• Identify target prospects based on ICP across demand gen motions for campaigns.
• Monitor intent data, funding events, leadership changes, and triggers; route alerts to account teams.
• Prepare briefing packets for executive meetings, QBRs, and pursuit reviews with account intelligence.
• Maintain a centralized account/market research repository and templates.
• Track competitor positioning, pricing, and win/loss themes; summarize implications for sales messaging.
• Protect company assets and report ethics/compliance issues per policy.

Skills

CRM experience

Excel/Sheets

PowerPoint

Written communication

Data analysis

Desk/secondary research

Attention to detail

Education

Bachelor's degree in Business/Marketing/Economics or related field

Tools

ZoomInfo

LinkedIn Sales Navigator

Crunchbase

Owler

Salesforce

HubSpot

Job description

Turning account and market data into GTM intelligence. The Account & Market Research Analyst equips sales, marketing, and leadership with in-depth account intelligence and market analysis that sharpens account planning, prioritization, and pursuit strategy. This role blends secondary research, data synthesis, and segmentation to turn raw signals into decisions the go-to-market team can act on

• for target and strategic accounts
• Conduct market, industry, and competitive landscape analysis to support planning and segmentation
• Design ICP and prioritization matrix across different industry segments as well as product offerings
• Identify target prospects based on ICP across various demand gen motions for different industry and product campaigns
• Monitor intent data, funding events, leadership changes, and other triggers, and route timely alerts to account teams
• Partner with Sales and Marketing to help prepare briefing packets ahead of executive meetings, QBRs, and pursuit reviews with account intelligence
• Maintain and continuously improve a centralized account/market research repository and standard research templates
• Track competitor positioning, pricing, and win/loss themes, and summarize implications for sales messaging
• Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement.
• Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of Information assets as per the Company’s policy.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, or a related field
• 2-4 years of experience in competitive intelligence, CRM or an analyst role supporting sales/marketing
• Strong CRM and market data skills and comfort working across multiple data sources
• Proficiency in Excel/Google Sheets and PowerPoint/Slides for synthesis and presentation
• Excellent written communication skills with the ability to distill complex information into concise insights
• Experience with research and intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, Crunchbase, or Owler
• Familiarity with a CRM platform (e.g., Salesforce, HubSpot) and account-based marketing/sales motions
• Exposure to B2B SaaS or technology sales environments
• Analytical thinking and structured problem solving
• Secondary/desk research and data triangulation
• Business and financial acumen
• Clear, concise written and visual communication
• Attention to detail and data accuracy