Account Manager - Retail

GSP Marketing Technologies; Madison (WI); Hybrid; USD 52,000 - 70,000; Full time

Job summary

GSP Marketing Technologies in Madison, WI is seeking an Account Manager to plan, coordinate, execute, and support retail marketing and POP signage programs. This hybrid role is based in Madison, WI or Springfield, MO, and involves managing client relationships, order processing, and cross-team collaboration for successful delivery.

The role requires strong communication, organization, and project-management skills, with experience in retail environments and proficiency in Excel and CRM systems.

Qualifications

• 2+ years of experience in account management, sales, or related roles in retail or marketing.
• Bachelor’s degree in Business, Marketing, Retail Merchandising, Communications, or related field preferred but not required.
• Experience managing client relationships and coordinating multiple projects.

Responsibilities

• Serve as the primary point of contact for retail clients and support execution of retail marketing initiatives.
• Create and track orders, maintain pricing and signage databases, and manage large projects.
• Collaborate with internal design and production teams on signage, branding, and promotional materials.
• Prepare projections, account updates, and reports; monitor performance and identify growth opportunities.

Skills

Customer service

Relationship building

Verbal & written comms

Organizational skills

Project management

Problem solving

Excel

CRM systems

Retail marketing

Education

Bachelor's degree in Business, Marketing, Retail Merchandising, Communications, or related field

Tools

Excel

CRM systems

Job description

Description

The Account Manager partners with an apparel and outdoor retail client to plan, coordinate, execute, and support retail marketing and point-of-purchase (POP) signage programs. This role manages client relationships, order processing, account growth, project execution, database maintenance, billing, and coordination with internal design and production teams to ensure successful delivery of marketing initiatives. This is a hybrid position based in either Springfield, Missouri or Madison, Wisconsin.

Key Responsibilities

Client & Account Management:

• Serve as the primary point of contact for retail clients and support execution of retail marketing initiatives.
• Build and maintain strong client relationships through responsive service and proactive communication.
• Assess customer needs and develop strategic account plans.
• Address client inquiries, concerns, and service issues.
• Identify sales opportunities within existing accounts.
• Upsell products and services, including software, surveys, and design solutions.
• Conduct warm outreach to generate new business opportunities.
• Prepare sales forecasts and account reports.
• Act as a primary point of contact for clients and customers, delivering exceptional service, addressing inquiries, and resolving issues in a prompt, professional manner.

Order & Project Management:

• Create, process, verify, and track detailed orders to ensure accuracy and timely delivery.
• Maintain pricing, product, and signage databases.
• Manage large-scale orders, special projects, and multi-client initiatives.
• Coordinate with internal teams to support project execution and customer satisfaction.
• Conduct store visits to verify program implementation and delivery.

Marketing & Brand Coordination:

• Partner with clients and internal creative teams on signage, branding, and promotional materials.
• Support artwork review, proofreading, and quality control of marketing assets.

Reporting & Analysis:

• Prepare projections, account updates, visit summaries, and operational reports.
• Monitor account performance and identify opportunities for improvement and growth.

Requirements

Education and Experience:

• 2+ years of experience in account management, sales, retail operations, customer service, or a related field. Experience in retail environments preferred.
• Bachelor’s degree in Business, Marketing, Retail Merchandising, Communications, or related field preferred but not required.
• Experience managing client relationships and coordinating multiple projects preferred.

Required Skills and Competencies:

• Strong customer service and relationship-building skills.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Project management and problem-solving capabilities.
• Proficiency in Microsoft Office, particularly Excel, and database/CRM systems.
• Ability to analyze customer needs and develop effective solutions.
• Self-motivated, results-oriented, and collaborative team player.
• Knowledge of retail marketing, branding, and promotional programs preferred.
• Ability to prepare and deliver presentations to clients.

Travel and Physical Requirements:

• Valid driver’s license required.
• Ability to travel within assigned territory and occasionally throughout the United States.
• Ability to sit for extended periods and work extensively on a computer.
• Ability to lift and carry up to 35 pounds.
• Ability to perform routine reaching, handling, talking, hearing, and visual tasks required to perform the role.