Account Manager

PathLabs; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

13 paid holidays annually

Healthcare benefits

HSA-eligible insurance

401k investment with company match

Hybrid workplace (in-office/remote)

Donation match

Job summary

Pathlabs is a digital media partner that focuses on planning, executing, optimizing, and reporting performance-based paid campaigns for agencies and advertisers. We seek an Account Manager with a background in advertising or marketing, comfortable with data, analytics, and technology, to onboard, retain, and grow client partnerships.

The role emphasizes relationship management, strategic media planning, and cross-team collaboration, with potential travel to clients as needed and a commitment to

Qualifications

• Total comfort with technology and data analysis.
• Strong mathematical and organizational skills.
• Ability to solve complex problems and work with intricate systems.
• Comfortably navigate Google Analytics, Social Channels, DSPs, and related technology.
• Readiness to work long or non-standard hours when necessary.

Responsibilities

• Develop a trusted advisor relationship and act as the lead point of contact for a specific group of clients.
• Analyze, interpret, and present campaign performance with strategic recommendations to clients.
• Work collaboratively to develop and refine media strategies.
• Manage, strengthen, and grow customer relationships.
• Work with client and internal team to develop media plans and proposals.
• Act as the key strategist by developing solutions to problems within digital workflow and digital media.
• Initiate, coordinate, and oversee all company activities on behalf of the client.
• Work with colleagues to launch and update campaigns.
• Respond to client questions and requests promptly.
• Maintain meticulous documentation of activities on the client’s behalf.
• Identify issues before the client and provide solutions to strengthen partnerships and ROI.
• Take part in pitches for new contracts.
• Continuously offer ideas to increase marketing effectiveness.
• Grow your portfolio through strategic project management.
• Exceed client expectations and maintain trust.
• Stay abreast of new solutions and opportunities.
• Complete all work on accounts as assigned.
• Mentorship of account associates.

Skills

Data analysis

Project management

Communication

Digital advertising

Client relations

Education

4-year degree or higher

Experience in digital advertising

Tools

Google Analytics

DSPs

CRM systems

Advertising platforms

Job description

Who we are

Pathlabs is an end-to-end digital media partner built for agencies. We handle all aspects of our clients’ digital media campaigns, so they can focus on growing their business.

Pathlabs is an extension of an agency’s team, combining the best of both worlds between in-house teams and media vendors. In a product-obsessed world, we double down on service-based solutions. We focus on planning, executing, optimizing, and reporting of performance-based paid advertising campaigns - providing our clients a single point of entry into the world of digital media.

What you’ll do

The Media Services team is the center of our customer operations and is the driving force behind our campaign execution, analysis, reporting, and account growth. Through our customer-focused approach to digital media management, we provide above-and-beyond customer service to hundreds of agencies, advertisers and media-buying professionals. Members of this team enjoy the opportunity to gain deep insight into the online advertising world and grow their careers through continued education in the workplace.

Candidates for the Account Manager position must possess a background in advertising and/or marketing, a passion for technology and comfortability with data and numbers. They, ideally, have experience with digital ad buying platforms and/or advertising metrics. This candidate may have experience at an advertising agency in client service or digital media buying/planning.

This position is directly responsible for customer onboarding, communications, retention, and growth. The ideal candidate will have experience with customer relationship management and a knack for sales. They will be able to identify business opportunities and grow them into long-standing, profitable partnerships built on superb results and top‑notch communication.

Responsibilities

• Develop a trusted advisor relationship and act as the lead point of contact for a specific group of clients
• Analyze, interpret, and present campaign performance in a clear, concise manner while providing customer guidance and strong, strategic recommendations to our clients
• Work collaboratively to develop and refine media strategies
• Manage, strengthen, and grow customer relationships
• Work with client and internal team to develop media plans and proposals
• Act as the key strategist by developing solutions to solve clients specific problems within digital workflow and digital media
• Initiate, coordinate, and oversee all company activities on behalf of the client
• Work with colleagues to launch and update campaigns
• Respond to client questions and requests in a timely manner
• Maintain meticulous documentation of all activities on the client’s behalf
• Identify any issues before the client does and provide solutions to strengthen client partnerships and ROI
• Take part in pitches for new contracts (as needed)
• Continuously offer unsolicited ideas to increase the effectiveness of the client’s marketing initiatives
• Contribute to Pathlabs growth by growing your individual portfolio through strategic project management and forward-thinking
• Work with the internal team to exceed clients’ expectations and keep re‑earning clients’ trust
• Stay abreast of new solutions and opportunities
• Complete all work on accounts as assigned
• Mentorship of account associates
• And other duties as needed to evolve this position

What you will bring

• Total comfort with technology and data analysis
• Strong mathematical and organizational skills
• Ability to solve complex problems and work with intricate systems
• Comfortably navigate Google Analytics, Social Channels, DSPs, and related technology
• Ability to effectively delegate tasks
• Experience with Project Management and PM Platforms
• A proven track record of managing projects efficiently and effectively
• Ability to tell stories with data
• Well written email communication skills
• Excellent people skills
• Professional appearance and persona
• Readiness to work long or non-standard hours when necessary
• Travel to the client when necessary
• Able to handle pressure; Maintain composure and customer focus while solving problems
• Thrive on change as our products and services evolve
• Use of active personal social accounts with 2-factor security for business purposes
• Comfortable working in a fast-paced, cross‑functional team.
• 4-year degree in related field or a minimum of 3 years of digital advertising, media planning, or digital strategy experience.
• Alignment with Pathlab’s Core Values:
  • Unforgettable Service
  • People First
  • Own It
  • Master The Craft

What we value

• Demonstrates team leadership and account management skills.
• Intelligent self-starter with an analytical orientation, strategic vision, and strong execution track record.
• Excellent customer intuition. The ability to think of needs and potential issues before a customer does.
• Commitment to accountability and high standards in the workplace while still empowering employees and displaying compassion and understanding through leadership.
• Ability to balance account team and individual priorities, the company’s priorities, and the cross‑functional department to ensure success across the board.
• Forward‑thinking mindset. Always looking for ways to improve accounts and the business as a whole.
• Strong sense of business acumen that supports and is in line with the long‑term vision of Pathlabs and its success.

What we provide

• Unlimited Paid Time Off & 13 paid holidays annually
• Competitive healthcare benefits
• HSA‑eligible insurance option with a company contribution
• 401k investment opportunity
• Hybrid workplace with in‑office, flexible and remote options
• $250 annual match available when a donation is made by an employee to a charity organization.
• 20 hours of paid time off to take action and make a difference in the civic life of your community
• Continuous learning opportunities funded by Pathlabs

**This position is not eligible for immigration sponsorship.

Commitment to Inclusivity

Pathlabs recognizes and values the impact that diversity in background, experiences, culture, and identity brings to our company. Pathlabs is an equal opportunity employer and does not discriminate on the basis of race, creed, color, sex, national origin, marital status, sexual orientation, religious or political affiliation, gender identity, disability, and any other classification, rather we celebrate these differences. We encourage people of color, members of the LGBTQ+ community, and gender diverse people to apply and we prioritize creating a safe and inclusive workplace for all individuals.