Paid Advertising Account Manager

Power Digital Marketing; United States; Hybrid; USD 70,000 - 100,000; Full time

Job summary

Power Digital Marketing, Inc. is seeking a Paid Account Manager to own the execution, performance, and growth of digital advertising campaigns for a diverse book of clients. You will optimize paid media, communicate with clients, and coordinate cross-channel efforts.

You’ll analyze data from sources like GA and Shopify, lead weekly reporting calls, and drive campaign improvements. The role requires 3–4 years in digital marketing, 1–2 years in an agency, and strong cross‑channel strategy.

Qualifications

• 3–4 years of digital marketing experience, with 1–2 years in an agency.
• Minimum 2 years hands-on with Search Engine Marketing (PMax, Shopping, YouTube, Display, Local, Bing).
• Experienced in campaign development and optimization processes such as bid optimization and keyword research.
• Minimum 2 years of Meta ads direct response campaigns.
• Strong communication, organization, and client-facing skills.
• Proficiency in Google Analytics and MS Office.

Responsibilities

• Manage paid campaigns across diverse client accounts with daily optimizations.
• Provide analysis and action plans based on campaign data and client data sources.
• Act as main contact for cross-channel campaigns and lead weekly/monthly reporting.
• Coordinate internal teams and deliverables, with timely delivery.
• Educate clients on expansion opportunities and value of cross-channel strategy.
• Leverage AI tools to optimize processes and use Nova ecosystem.

Skills

Client communication

Cross-channel strategy

Reporting & analytics

Project management

AI integration

Tools

Google Analytics

Shopify

Slack

Asana

Job description

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

The Paid Account Manager is responsible for owning the execution, performance, and growth of their marketing service within their book of business. The Paid Account Manager can effectively work under pressure and navigate probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Account Manager has an understanding of cross channel strategy and how their service impacts the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. They are responsible for owning reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. Acting as the main point of contact on cross-channel digital marketing campaigns, leading weekly and monthly reporting calls, and taking ownership of project management for other channels within their accounts to ensure all deliverables are completed correctly and on time. The Account Manager is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Key Responsibilities:

• Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Act as the main point of contact on cross-channel digital marketing campaigns
• Manage & direct internal client teams, giving feedback & helping to problem solve
• Lead weekly and monthly reporting calls
• Evaluate and educate the client on service expansion opportunities
• Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
• Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
• Participate and engage in weekly department scrums and training sessions to further channel knowledgeContinuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

Role Requirements:

• 3-4 years of digital marketing experience; 1-2 years in agency setting
• Minimum 2 years of hands‑on experience with Search Engine Marketing
  • Performance Max
  • Standard Shopping
  • YouTube Ads
  • Display Advertising
  • Local campaigns
  • Bing Ads
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
• Significant campaign management experience in one or more of the following additional campaign types:
• Minimum 2 years of hands‑on experience with Meta ads direct response campaigns
• Minimum 1 year of experience speaking to cross‑channel strategy and performance in either in‑house or client‑facing role
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full‑funnel marketing and paid media’s place in the funnel
• Other skills required:
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self‑motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client‑facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long‑lasting relationship with a growing company

Key Performance Indicators (KPIs)

• $22k Managed Revenue
• Minimum of 12 seats filled (AM or Lead roles)
• 8.8 Average Client NPS

Most Important Things (MITs)

• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth
• Excellence in Paid Advertising Strategy

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

As set forth in Power Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.