Account Executive, WKBW

Scripps Media, Inc.; Nebraska; On-site; USD 50,000 - 53,000; Full time

Benefits offered by this job

Uncapped sales commission

Monthly mileage allowance

Full medical, dental and vision benefits

Retirement savings plan with company match

Job summary

Scripps Media, Inc. is seeking a motivated Account Executive in Buffalo, NY. This role focuses on building relationships and closing deals with local businesses while delivering impactful marketing solutions. Responsibilities include developing advertising strategies, utilizing CRM systems, and providing top-tier customer service.

Applicants should have at least 2 years of sales experience and a BS/BA in a relevant field is preferred. Benefits include uncapped commission, comprehensive health coverage, and retirement plans.

Qualifications

• 2+ years of proven sales success preferred.
• Experience in strategic account management and digital execution preferred.
• Valid driver’s license and good driving record required.

Responsibilities

• Sell advertising solutions to businesses and agencies.
• Conduct needs analysis and provide customized solutions.
• Negotiate program ratings and advertising rates.
• Use CRM systems to manage sales funnel and KPIs.
• Maintain strong client relationships and provide excellent service.

Skills

Self-motivated

Creative thinking

Selling skills

Collaboration skills

Data interpretation

Verbal communication

Presentation skills

Time management

Microsoft Office

Google Office

Education

BS/BA in related discipline

Job description

Role Overview

Are you a motivated, competitive sales professional who thrives on winning new business and helping local brands grow? WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers. In this role, you’ll prospect, pitch, and partner with businesses to create results‑focused advertising campaigns that reach the right audience at the right time.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and provide customized advertising solutions that deliver ROI.
• Facilitate customers’ ability to leverage the full array of digital marketing options available in addition to television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals.
• Perform client services including media availability negotiations, presentation preparation, delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively manage a sales funnel via CRM systems, monitoring and achieving KPIs and expected activity levels.
• Contribute to creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, including entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson such as make‑good resolution, continuous CRM update, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver’s license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

Skills

• Highly self‑motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom, MS Teams).

Benefits

• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Extensive Scripps Sales Process training.
• Career path to grow professional experiences.
• Full medical, dental and vision benefits, and other health and wellness benefits.
• Retirement savings plan with company match.
• Other key company benefits including disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.

Location

Buffalo, New York is a city on the rise, combining rich history with modern revitalization. Located on the shores of Lake Erie and at the gateway to Niagara Falls, Buffalo offers an exceptional quality of life with affordable housing, vibrant neighborhoods, and a passionate community spirit.

Compensation

Annual Salary: $50,000 - $53,000

EEO Statement

At Scripps, we are an equal employment opportunity employer. We do not discriminate based on race, sex, sexual orientation, gender identity, religion, age, disability, or any other protected characteristic.